Bachelor of Design (Fashion Marketing)

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes January, April, July, October
Tuition (Local students) RM 84,201
Tuition (Foreign students) Data not available
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Admissions

Intakes

Fees

Tuition

RM 84,201
Local students
Data not available
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

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Entry Requirements

Singapore Citizens/Permanent Residents

  • Students with at least 2 GCE 'A' Level credits
  • Students with at least 3 GCE 'O' Level credits
  • Students with at least 5 'N' Level credits
  • Students with diploma from Polytechnics
  • Nitec or Higher Nitec Graduates

International Students

  • Students with at least 2 GCE 'A' Level credits
  • Students with at least 3 GCE 'O' Level credits
  • Students with at least 5 'N' Level credits
  • Students with diploma from Polytechnics
  • Nitec or Higher Nitec Graduates
  • Malaysia – SPM; Indonesia – SMU; Myanmar – Standard 10; China – Senior High School

English Language Requirements

  • Minimum TOEFL score of 550 (paper-based) or 79–80 (internet-based)
  • Minimum IELTS score of 6.0 (academic module) or equivalent
  • Minimum score of C6 in English at GCE 'O' level
  • TOEIC (Test of English for International Communication) with a minimum score of 650

Curriculum

Advanced Diploma Modules include:

  • Fashion Marketing and Merchandising  
  • Garments and Composition  
  • History of Costume  
  • Colour Theory for Fashion  
  • Fashion Advertising  
  • Digital Photography  
  • Principles of Economics  
  • Fashion Communication  
  • Visual Merchandising  
  • Contemporary Fashion, Styles and Trends  
  • Academic Research and Communication Skills   
  • Buying Principles 1  
  • Market and Design on the Web  
  • Market Research Techniques  
  • Product Development  
  • Principles of Accounting  
  • Buying Principles 2  
  • Fashion Coordination and Promotion  
  • Human Resource Management  
  • Final Marketing Project 1 & 2  
  • Industrial Attachment (Fashion Marketing and Management)

Degree Completion Modules include:

  • Fashion Communication  
  • Strategic Marketing  
  • E-Fashion  
  • Social Psychology of Fashion  
  • Brand Management  
  • Major Studio Project

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