Bachelor of Marketing (Honours)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, June, October |
| Tuition (Local students) | RM 47,500 |
| Tuition (Foreign students) | RM 64,550 |
About
Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc.
The Bachelor of Marketing (Hons) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable.
Graduates of the Bachelor of Marketing (Hons) are eligible for certain exemptions from the professional examinations of ICSA. Membership with ICSA is an option for graduates to become a professional in the field of corporate governance.
Admissions
Intakes
Fees
Tuition
- RM 47,500
- Local students
- RM 64,550
- Foreign students
Estimated cost as reported by the Institution.
Application
- RM 100
- Local students
- RM 600
- Foreign students
Student Visa
- RM 2,400
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- STPM with minimum 2 Principal Passes in the relevant subjects
- A-Levels with minimum 2 passes in the relevant subjects
- South Australian Matriculation (SAM) with a Tertiary Entrance Rank of 70 and Grade B in 2 of the relevant subjects
- Canadian Pre-University (CPU) with an average of 70% in 6 of the relevant subjects
- Unified Examination Certificate (UEC) with Grade B in 6 of the relevant subjects
- Foundation in Arts, Universiti Tunku Abdul Rahman (UTAR)
- Foundation in Science, Universiti Tunku Abdul Rahman (UTAR)
- Foundation in other Institution of Higher Learning
- Marticulation Certificate, Ministry of Education
- Diploma Kolej Tunku Abdul Rahman (KTAR)
- Diploma in other Institution of Higher Learning
- Other equivalent qualification
Curriculum
Year 1:
- Accounting in Practice
- Business Finance
- Consumer Behaviour
- Corporate and Business Law
- English for Business
- Information Systems
- Management Principles
- Principles of Macroeconomics
- Principles of Marketing
- Principles of Microeconomics
- Quantitative Techniques
Year 2:
- Co-Curriculum
- Customer Relationship Managmenet
- English for Management
- Global Marketing
- Logistics Management
- Marketing Analysis and Decision Making
- Marketing Research in Practice
- Product Management
- Retail Management
- Sun Zi's Art of War and Business Strategies
Year 3:
- Business Ethics
- Electronic Marketing
- Entrepreneurship
- Industrial Training
- International Business
- Marketing Communication Strategy
- National Language / Other Language
- Research Project
- Service Management
- Strategic Marketing Planning and Control