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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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Bachelor of Marketing (Hons)

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes January, June, October
Tuition (Local students) RM 47,500
Tuition (Foreign students) RM 64,550

About

Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc.

The Bachelor of Marketing (Hons) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable.

Graduates of the Bachelor of Marketing (Hons) are eligible for certain exemptions from the professional examinations of ICSA. Membership with ICSA is an option for graduates to become a professional in the field of corporate governance.

Admissions

Intakes

Fees

Tuition

RM 47,500
Local students
RM 64,550
Foreign students

Estimated cost as reported by the Institution.

Application

RM 100
Local students
RM 600
Foreign students

Student Visa

RM 2,400
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

  • STPM with minimum 2 Principal Passes in the relevant subjects
  • A-Levels with minimum 2 passes in the relevant subjects
  • South Australian Matriculation (SAM) with a Tertiary Entrance Rank of 70 and Grade B in 2 of the relevant subjects
  • Canadian Pre-University (CPU) with an average of 70% in 6 of the relevant subjects
  • Unified Examination Certificate (UEC) with Grade B in 6 of the relevant subjects
  • Foundation in Arts, Universiti Tunku Abdul Rahman (UTAR)
  • Foundation in Science, Universiti Tunku Abdul Rahman (UTAR)
  • Foundation in other Institution of Higher Learning
  • Marticulation Certificate, Ministry of Education
  • Diploma Kolej Tunku Abdul Rahman (KTAR)
  • Diploma in other Institution of Higher Learning
  • Other equivalent qualification

Curriculum

Year 1:

  • Accounting in Practice
  • Business Finance
  • Consumer Behaviour
  • Corporate and Business Law
  • English for Business
  • Information Systems
  • Management Principles
  • Principles of Macroeconomics
  • Principles of Marketing
  • Principles of Microeconomics
  • Quantitative Techniques

Year 2:

  • Co-Curriculum
  • Customer Relationship Managmenet
  • English for Management
  • Global Marketing
  • Logistics Management
  • Marketing Analysis and Decision Making
  • Marketing Research in Practice
  • Product Management
  • Retail Management
  • Sun Zi's Art of War and Business Strategies

Year 3:

  • Business Ethics
  • Electronic Marketing
  • Entrepreneurship
  • Industrial Training
  • International Business
  • Marketing Communication Strategy
  • National Language / Other Language
  • Research Project
  • Service Management
  • Strategic Marketing Planning and Control

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