BA (Hons) Advertising and Digital Marketing Communications (3+0)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, June, September |
| Tuition (Local students) | RM 46,855 |
| Tuition (Foreign students) | RM 63,155 |
About
This stimulating degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.
Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:
- A rigorous combination of established marketing theory and cutting-edge advertising digital practice
- Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
- The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
- Offers exemptions from CIM and IDM examinations
- One of the first degrees of its kind in the UK, and unique in Malaysia
Admissions
Intakes
Fees
Tuition
- RM 46,855
- Local students
- RM 63,155
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- UEC with 5 credits
- STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
- A-Level with passes in 2 subjects
- Matriculation / Foundation or equivalent
- SAM / AUSMAT with min ATAR 60
- Related SKM Level 5
- Related Diploma
- MQA-APEL T6
Additional Requirements
- Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50
Curriculum
Year 1
- Principles and Practice of Marketing (Part 1)
- Introduction to Advertising
- Introduction to Digital Marketing
- Personal Professional Development 1
- Principles and Practice of Marketing (Part 2)
- Financial Aspects of Marketing / Public Relations
- Creative Content Marketing
- Brand Management
- Bahasa Melayu Komunikasi 2 (International students)
- Tamadun Islam & Tamadun Asia (Local students)
- Malaysian Studies 3 (International students)
- Hubungan Etnik (Local students)
- Design Thinking / Bahasa Kebangsaan A*
Year 2
- Customer Insight & Research (Part 1)
- Personal & Professional Development 2
- Media Planning and Buying
- Global Marketing Management
- Customer Insight & Research (Part 2)
- Research Methods
- Advertising Campaign Management
- Integrated Marketing Communication Management
- Statistics for Managers
- Malaysia Society 5.0
- Community Engagement
Year 3
- Direct, Interactive and Digital Marketing (Part 1)
- Dissertation (Part 1)
- Internet Marketing
- Contemporary Issues in Marketing
- Direct, Interactive and Digital Marketing (Part 2)
- Dissertation (Part 2)
- Social Media and Analytics
- Strategic Communications
- Business Placement (Internship)