MSc Marketing

Honours degree in Marketing.

Honours degree in an area of Business or Management that must include either a dissertation (or equivalent) in marketing or three years marketing management experience.

CIM Professional Diploma in Marketing/CIM Advanced Certificate in Marketing.

Direct entry to diploma stage:

CIM Professional Postgraduate Diploma in Marketing/CIM Diploma in Marketing

Non cognate students holding a first degree will be offered a Masters Entry Route to the MSc. Marketing.

Typical modules include:

Marketing Management

Understand the importance of the organisational environment and the impact this has for analysis, planning and control in a marketing management context. Develop the skills set required in order to be an enterprising and creative marketer.

Delivering Customer Value through Marketing

Focus on dynamic value-driven marketing practices that are designed to maximise competitiveness and develop strong stakeholder relationships. Reflect on technology driven marketing communications strategies that are designed for impact and efficiency

Developing Marketing Capability

Develop knowledge and skills required to plan, develop and manage a justified management process to support the initiation, implementation and control of marketing projects and marketing infrastructure, including the development of the organisation’s capability and capacity. Consider the development and management of marketing teams, including the effective co-ordination of human, financial and physical resources

Global Marketing – Strategy and Practice

Consider the key stages an organisation has to go through to develop and implement its approach to global marketing and how these factors can be influenced and supported by all aspects of the customer supply chain i.e. logistics, quality and the global marketing mix. Consider contemporary approaches to international marketing and how these can be put in to practice

Marketing Strategy for Business

Introduces key underpinning concepts, models and theories of marketing strategy, and you will consider contemporary approaches to marketing and business issues

Contemporary Marketing

Explore the changing marketing environment and the challenges this poses for marketers. Consider changes in customer demands, social developments and the legal and political environment. Examine developments in the areas of e-marketing, sustainable marketing and social responsibility, developments and uses of marketing outside commercial organisations (for example social marketing) and opportunities for entrepreneurial marketing

You will also undertake an Independent Business Analysis Project, which runs throughout your course.

MSc Marketing students will join with peers from other postgraduate courses offered by the University of Wolverhampton Business School on a weekend residential where you will be able to experience these issues in action, combining an authentic business experience with an opportunity to work and socialise with others and an opportunity to see some of Britain’s unique heritage.