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Marketing - BSc (Hons)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time, Part-time |
| Duration | 3 years |
| Intakes | September |
| Tuition (Local students) | RM 153,223 |
| Tuition (Foreign students) | RM 219,449 |
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Admissions
Intakes
Fees
Tuition
- RM 153,223
- Local students
- RM 219,449
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- A level: ABB
- GCSE: Mathematics grade C
- Other equivalent qualifications accepted by the university.
English Language Requirement:
- Undergraduate applicants from the UK are required to have an appropriate grade/score in an approved examination in English Language, usually a grade C (or above) in GCSE English language or an acceptable equivalent.
- Students whose first language is not English, and who live/study in a non-majority English-speaking country are required to have an appropriate grade/score in an approved English language examination. We recommend taking a Secure English Language Test (SELT) such as IELTS or Pearson (PTE).
- Five passes at GCSE grade C or above, including English Language or Use of English (IGCSE English as a Second Language, grade B), and at least two subjects at A level;
- Three passes at GCE A level and a pass at grade C or above in GCSE English Language or Use of English.
Curriculum
Stage 1
Possible modules may include:
- Business Skills & Employability
- Introduction to Management
- Introduction to Statistics for Business
- Global Business Environment
- Introduction to Business Modelling
- Financial Accounting, Reporting and Analysis
- Introduction to Marketing
- Microeconomics for Business
Stage 2
Possible modules may include:
- Business Ethics and Sustainable Management
- Branding
- Buyer Behaviour
- Creativity, Innovation and Organisation
- Marketing Strategy
- Marketing Research
- Operations Management
Stage 3
Possible modules may include:
- Digital Marketing Applications
- Marketing Communications
- Decision Analysis
- International Marketing
- Corporate and Business Strategy
- Marketing Management Project
- Macroeconomics for Business
- New Product Marketing
- Digital Marketing Strategy
- Contemporary Management Challenges
- Enterprise
- Diversity in Organisations
- Simulation Modelling
- Service Management