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BA (Hons) Fashion Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | September |
| Tuition (Local students) | RM 152,477 |
| Tuition (Foreign students) | RM 181,278 |
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Admissions
Intakes
Fees
Tuition
- RM 152,477
- Local students
- RM 181,278
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- A Level: Must include passes at A2 in at least one subject.
- BTEC: Extended Diploma (QCF) or Diploma (QCF)
- International Baccalaureate: Diploma with 24 points including a minimum of 15 points at Higher Level.
Note: We would normally expect you to have Grade C in GCSE English and Maths.
English Language Requirements:
- Overall IELTS score of 5.5 with a minimum of 5.5 in Reading, Writing, Listening and Speaking (or recognised equivalent).
Curriculum
With a combination of theory-based and practical, creative modules, we’ll give you the ideal foundation to market fashion innovatively and effectively.
In the first of your three years – four if you take the optional year-long placement – you’ll explore key debates in today’s fashion business, such as industry ethics, as part of your introduction to marketing.
You’ll learn about the ‘four Ps’ of marketing – product, price, promotion, place – and put together a fashion magazine, both online and as a hard copy. This will also give you valuable experience in working on photo shoots.
In your next year, you’ll look at areas such as visual merchandising, show production, fashion promotion on film and campaign management. You’ll examine how social media works in relation to fashion.
All that you’ve learned will feed into a big final-year project of your choice. For example, you could bring your skills together to formulate a major marketing strategy for a new perfume brand.