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BA (Hons) Business Management (Marketing)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time, Part-time |
| Duration | 3 years |
| Intakes | September |
| Tuition (Local students) | RM 151,976 |
| Tuition (Foreign students) | RM 180,682 |
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Admissions
Intakes
Fees
Tuition
- RM 151,976
- Local students
- RM 180,682
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- A Level: Including passes at A2 in at least one subject.
- BTEC: Extended Diploma (QCF) or Diploma (QCF).
- International Baccalaureate: Diploma with 24 points including a minimum of 15 points at Higher Level.
- Other equivalent qualifications recognised by the university.
Note: We would normally expect you to have Grade C in GCSE English and Maths.
English Language Requirements:
- Overall IELTS 5.5 with a minimum of 5.5 in Writing and Speaking; minimum 5.5 in Reading and Listening (or recognised equivalent).
Curriculum
The course has a common first year with our other business management courses and is designed to give you a good understanding of business fundamentals. In addition to marketing, you’ll study organisational and financial management, economics, innovation, entrepreneurship, human resources and leadership.
In your final two years you’ll explore a wide range of marketing theories and practices, learning from academic staff who have practical, hands-on experience in the real world of business.
You’ll study integrated marketing communications and have a huge range of options to choose from, enabling you to discover digital marketing, cross-cultural marketing, niche events marketing, destination marketing, consumer behaviour, branding and marketing research.
Whatever your career goals, you’ll learn skills that are in demand from employers in all sectors. These include problem-solving techniques, effective communication and presentation skills, data analysis, project management and working as part of a team.