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Marketing Management BSc (Hons)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | RM 152,477 |
| Tuition (Foreign students) | RM 194,493 |
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Admissions
Intakes
Fees
Tuition
- RM 152,477
- Local students
- RM 194,493
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- A-levels: BBB.
- BTEC: DDM.
- International Baccalaureate: 30 points.
- Access to HE Diploma: pass with 60 credits overall. At least 45 credits at level 3, with 30 credits at merit or above.
- GCSE (minimum grade C): at least three subjects including English language and mathematics.
- IELTS: 6.0 overall, 6.0 in writing and minimum 5.5 in the other elements.
Curriculum
Year 1
- Global Business Environment
- Marketing Project
- Marketing, Branding and Communications
- Marketing Metrics
- Consumer Psychology
- The Professional Marketing Practitioner
Year 2
- Marketing and Responsibility
- Law for Marketing
- Marketing Planning and Strategy
- Marketing Research and Insight
- Digital and Social Media Marketing
One from:
- Design and Innovation
- Creativity and Enterprise
- Content, Creative and Copy
- Environmental Sustainability
Year 3
- Futurism for Marketers
- Placement project or research elective
Four from:
- PR
- Retail Marketing
- Entrepreneurship
- Social Marketing
- CRM, Services and B2B Marketing
- Marketing Across Cultures
- Event Marketing