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International Event Management BA (Hons)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | September |
| Tuition (Local students) | RM 151,976 |
| Tuition (Foreign students) | RM 189,125 |
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Admissions
Intakes
Fees
Tuition
- RM 151,976
- Local students
- RM 189,125
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- A-levels: BBC (typically translates to 280 points in the UCAS tariff with additional qualifications.)
- BTEC: DMM.
- International Baccalaureate: 28 points.
- Access to HE Diploma: pass with 60 credits overall. Level 3 units in business or management preferred. At least 45 credits at level 3, with 18 credits at merit or above.
- GCSE (minimum grade C): at least three subjects including English language and mathematics.
- Foundation degree/HND/HNC: may enable you to start the course in year 2 or 3. Contact the course team for specific requirements.
English Language Requirement:
- IELTS 6.0 overall, with 6.0 in writing and a minimum of 5.5 in the other elements.
Curriculum
Year 1
- The Event Industry
- The Event Consumer Experience
- Event Operations and Project Planning
- Organisations, Management and People
- Marketing, Branding and Consumer Psychology
- Economics and Finance
Year 2
- Events Live!
- Risk and Crisis Management in the International Events Industry
- International Event Management Challenges
- Managerial Accounting
- Research Methods
- Preparation for Placement (if applicable)
One from:
- Event Experience Design
- Marketing Planning (Marketing Pathway)
- Politics and Policy in Sport (Sport Pathway)
Year 3
- Theorising the International Events Industry
- Business Strategy
- Dissertation or Placement Project
Options include:
- Leadership
- Entrepreneurship and Small Business Management
- International Management
- Business Morality
- Change Management
Marketing options include:
- Customer Relationship Marketing (CRM)
- Public Relations
- Social Media Marketing and Metrics
- Management in the Not-for-Profit Sector
- Competitive Marketing Strategy
Sport options include:
- Sport Tourism
- Sport and Deviance
- Racism in Sport and Popular Culture
- Sport for International Development and Peace
- Football, Culture and Community