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Bachelor of Arts (Hons) in Advertising, Marketing Communications and Public Relations
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time, Part-time |
| Duration | 3 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | RM 178,760 |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- RM 178,760
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Relevant qualifications accepted by the university.
English Language Requirements:
- Academic IELTS: 6.0
- PEARSON PTE (Academic): (Listening: 51; Reading: 51; Writing: 51; Speaking: 51)
- Cambridge English: Grade C
Curriculum
Year 1
- Assessing the Marketing Environment
- Principles and Practice in Marketing
- Introduction to Media Management
- Introduction to Public Relations
Year 2
- Integrated Marketing Communications
- Consumer Culture and Behaviour
- Advertising Theory and Practice
- Consumer Public Relations
- Options: Media Relations, Brand Management, Writing for PR, Global Marketing, Professional Work Placement
Year 3
- Corporate Communications Strategy
- Communication Theory & Concepts
- Marketing and Communications Project
- PR in Practice
- Options: Creative Advertising and Copywriting, Managing Corporate Reputation, Services Marketing, Open Language Programme, Professional Placement