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Advertising and Marketing BA Hons
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | September |
| Tuition (Local students) | RM 157,479 |
| Tuition (Foreign students) | RM 331,540 |
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Admissions
Intakes
Fees
Tuition
- RM 157,479
- Local students
- RM 331,540
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
Entry Criteria
- A-level: AAB
- General Studies: Accepted as one of 3 A-levels
- Preference: Three A-levels
- GCSE: Maths and English Language (grade B in both)
- Scottish Highers: ABBBB
- Irish Leaving Cert: Offers will be made on the basis of 5 or 6 Higher level subjects.
- International Bacc: 35 points overall with 16 points from the best three HL courses
- IELTS: 6.5
- BTEC: DDD
Curriculum
Year 1
- Marketing Learning Community
- Introduction to Marketing
Year 2
- Marketing Research
- Consumer Behaviour
- Advertising
- Digital Marketing
- Marketing Learning Community
- Marketing Simulation
- Routes to Market
- Marketing In The Supply Chain
- The Language of Advertising
Year 3
- Strategic Marketing
- Brand Strategy
- Marketing Learning Community
- Research Consultancy
- Critical & Creative Communications
- Advertising Research
- Integrated Communications
- Corporate communication
- Managing Marketing Innovation