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BSc (Hons) Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, June, October |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | RM 144,710 |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- RM 144,710
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- 2 A Levels (A-E, 80 UCAS points);
- GSM London’s Foundation Year programme;
- Equivalent qualifications (subject to Plymouth University approval) including: BTEC National Certificate/Diploma, Advanced Level Diploma, HNC/D, Access to HE, IB.
- IELTS minimum score 6.0 or another accepted system, is required.
Curriculum
Semester 1
- Academic Skills
- Brand Essentials
- Marketing and Communications
Semester 2
- Professional Skills
Elective modules (Choose Two)
Brand Stream:-
- Brand: Pricing
- Brand: Supply Chain
- Brand: Product Innovation
Communications Stream:-
- Communications: PR
- Communications: Digital Essentials
- Communications: Advertising
Semester 3
- Customer Behaviour and Customer Insights
- Employability Skills
- Digital Marketing
Semester 4
- Project/Placement Design and Implementation
- Evaluation and Reflection (Work Based/Related Learning)
Semester 5
- Emerging Themes
- Strategic Marketing and Planning
- Brand Management
Elective modules (Choose One)
- Research Methods
- Research and the Professional
Semester 6
- Digital Strategy
- Creativity and Innovation
- Marketing and Account Management
- International Market Development
- Capstone Project (Dissertation/Consultancy Project/Work Based Learning)