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BA Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | September |
| Tuition (Local students) | RM 156,712 |
| Tuition (Foreign students) | RM 364,251 |
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Admissions
Intakes
Fees
Tuition
- RM 156,712
- Local students
- RM 364,251
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Qualifications equivalent to our standard entry requirements and from mature students with non-standard qualifications or who may have had a break in their study. For more information contact our Admissions Selectors.
- If Maths is not taken as an A-level subject a grade A in Mathematics at GCSE is essential.
Curriculum
Year 1
- Analysis, Research and Business Skills I
- The Changing World of Business
- People, Management and Organisations
- Marketing Principles
- Business, Accounting and Finance
- Introduction to Business Decision-Making
Year 2
- Strategic Brand Management
- Integrated Marketing Communications
- Marketing Psychology
- Marketing Research Methods
- Managing in a Global Environment
- One module from:
- Information Systems
- Operations Management
- Entrepreneurship
- Principles of Business Law
- A language module (subject to approval)
Year 3
- Dissertation in Marketing (double module)
- Global Marketing
- Social Marketing
- Contemporary Issues in Management