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BSc Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | RM 164,506 |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- RM 164,506
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- A typical offer would be 280 UCAS Tariff points.
Curriculum
Year 1
- Marketing Principles & Practice
- People Management in the 21st Century
- Contemporary Business Issues
- Accounting and Finance for Business
- Economics
- Applied Statistics for Business and Management
Year 2
- Consumer Behaviour
- Marketing Planning
- Marketing Research
Choose three options from:
- Copywriting
- Introduction to Digital Marketing PR
- E-Business
- Developing Sustainable Enterprise
- Integrated Marketing Communications
- Accounting for Business
- Project Management
- Retail Marketing
- Work Based Learning
Year 3
- Strategic Marketing
- Global Marketing
- Marketing: Culture and Communication
Choose three options from:
- Implementing Digital Marketing Campaigns
- Individual Study
- Public Relations
- Dissertation 40 Credits
- Retail Strategy (PR)
- Service Management