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BA (Hons) Marketing Communications
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | RM 293,660 |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- RM 293,660
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- 280 to 300 tariff points from 3 A-levels, or equivalent qualifications. BTEC Extended Diploma: DDM
- Recommended GCSEs: A minimum requirement of 5 GCSE's grade A* - C including Maths and English or equivalent qualifications
- If English is not your first language: IELTS 6.5 (Academic) or above.
Curriculum
Year 1 - Level C
- Fundamentals of Marketing
- Consumer Culture & Behaviour
- Communication & Research Skills
- Integration of Marketing, Advertising & PR
- Contemporary Media & Popular Culture
- Emerging Global Themes
Year 2 - Level I
- Planning & Launching New Products
- Brands & Brand Communication
- Academic & Professional Research
- Customer Communication & Loyalty
- International Marketing Communications
- Digital Communication Strategies
Year 3 - 40 weeks minimum, work placement
Year 4 - Level H
- Developing Strategy for Global Markets
- Dissertation / Academic Paper
You will choose three options from such units as:
- Persuasion and Influence
- Political Communication-
- Brand Management
- Transnational and Multicultural Communication
- Social Communication
- Media Economics
- Creativity in Communications
- Consumer Insight Management
- Consumer Cultures and Societies
- Public Relations, Power and Democracy
- Relationship Marketing
- Online Culture and Behaviour
- Entrepreneurship
- International Events Management
- Psychology of the Media
- National Branding and Public Diplomacy
- Corporate Sponsorship
- Environmental Communication
- Advertising and Society
- Behavioural Economics and Cultural Strategy