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BA (Hons) Events and Leisure Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | RM 295,096 |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- RM 295,096
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- 240 to 280 tariff points, including 2 A-Levels or equivalent qualifications. BTEC Extended Diploma: DMM
- Recommended GCSEs: A minimum of 4 GCSEs grade A* - C including English and Maths or appropriate Key Skills Level 2
- If English is not your first language: IELTS 6.0 (Academic) or above.
Curriculum
Year 1 - Level C
- Events and Leisure Context
- Experiential Marketing (Leisure)
- Social Psychology
- Applied Events and Lesiure Studies
- Leisure Economics
- Leisure Innovation
Year 2 - Level I
- Personal and Professional Development (Leisure)
- Marketing and Digital Communication
- Business, Finance and Budgeting
- Consumer Cultures
- Research Design and Analysis
- Event Planning and Implementation
Year 3 Placement
Year 4 - Level H
- Dissertation (Leisure)
- Strategy and Change Management option unit:
Choice of:
- Arts Marketing
- Small Business Marketing
- Retail Place and Space
- E-Marketing
- Fashion Marketing
- Sports Marketing
- Sport Tourism
- Sociology
- Languages
- International Strategic Marketing option unit:
Choice of:
- Creative Media and Events
- Visitor Attractions Management
- Festival Studies
- Hospitality Management
- Media Tourism and Leisure
- Sustainable Event Production
- Climate Change
- Economics of Tourism and Events
- Languages