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Marketing BSc (Hons)
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | |
| Tuition (Local students) | RM 52,985 |
| Tuition (Foreign students) | RM 85,635 |
Subjects
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Marketing
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Duration
4 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 52,985 | RM 85,635 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | RM 52,985 | RM 85,635 |
| Estimated cost per year | RM 13,249 | RM 21,411 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Curriculum
Year 1: Business decision analysis; economic environment of business; English legal method and contract law; foundations of management; information technology in business; international perspectives; introduction to economics; introduction to financial accounting; introduction to management accounting; introduction to marketing management; organisational behaviour; principles of operations management; quantitative techniques.
Year 2: Business policy and strategic finance; foundations of management; marketing management; consumer behaviour; market research techniques; marketing of services; business to business marketing.
Year 3: Professional placement in marketing.
Year 4: Business strategy; marketing strategy by simulation; international marketing; market research applications; distribution and retailing; marketing communications.
Year 2: Business policy and strategic finance; foundations of management; marketing management; consumer behaviour; market research techniques; marketing of services; business to business marketing.
Year 3: Professional placement in marketing.
Year 4: Business strategy; marketing strategy by simulation; international marketing; market research applications; distribution and retailing; marketing communications.