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Bachelor of Marketing (Hons)
About
Marketing encompasses a wide range of activities, including market research, product development, branding, advertising, pricing, and distribution. Effective marketing attracts customers, enhances brand reputation, and drives business growth.
The Marketing degree at UTAR prepares students to meet industry demands with a strong foundation in marketing strategies and digital tools. Through the Alibaba.com Global Digital Talent (GDT) programme, students gain insights into the e-commerce ecosystem, while the Google Ignite programme helps them develop essential digital marketing skills. Graduates will be equipped to navigate the evolving landscape of modern marketing.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, June, November |
| Tuition (Local students) | RM 1 |
| Tuition (Foreign students) | RM 68,100 |
Subjects
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 1 | RM 68,100 |
| Miscellaneous fees | Data not available | RM 14,350 |
| Total estimated cost of attendance | RM 1 | RM 82,450 |
| Estimated cost per year | RM 1 | RM 27,484 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- STPM: Grade C (GP 2.0) in 2 subjects + Pass in Mathematics & English at SPM/equivalent**.
- STAM: Minimum grade Jayyid + Pass in Mathematics & English at SPM/equivalent**.
- A-Level: Grade D in 2 subjects + Pass in Mathematics & English at SPM/equivalent**.
- UEC: Grade B in 5 subjects + Pass in Mathematics & English at SPM/equivalent**.
- SAM: ATAR 70 + Grade B in 2 subjects + Pass in Mathematics & English at SPM/equivalent**.
- CPU: 70% Average in 6 subjects + Pass in Mathematics & English at SPM/equivalent**.
- IB Diploma: 24 points (excluding bonus) + Pass in Mathematics & English at SPM/equivalent**.
- TVET Diplomas: MQA accredited + CGPA ≥2.50 (or 2.00 with 2 years of experience) + Faculty screening if needed.
- Foundation (UTAR): CGPA ≥2.00 + Pass in Mathematics & English at SPM/equivalent**.
- Matriculation/Foundation (Other Institutions): CGPA ≥2.00.
- Diploma (Level 4, MQF): CGPA ≥2.00.
- Advanced Diploma (Level 5, MQF): CGPA ≥2.00.
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ENGLISH LANGUAGE REQUIREMENT:
Malaysian (STPM/UEC/Non-English Qualifications): One of the following:
- - Credit in SPM English
- - O-Level English (C)
- - UEC English (B)
- - MUET Band 3
- - IELTS 5.0
- - TOEFL 40 (iBT) / 7.5 (Essentials)
- - PTE 47
- - Cambridge English 154 / 100 (OET)
- - ELS CIEP Level 107
-
Notes:
- Not required for A-Level, SAM, CPU, or fully English-conducted qualifications (but must pass SPM English/equivalent).
If not met: Must take English Enhancement Programme (Levels 7 & 8). -
International Applicants: One of the following:
- - IELTS 5.5
- - MUET Band 3
- - TOEFL 46 (iBT) / 8 (Essentials)
- - PTE 51
- - Cambridge English 160 / 200 (OET)
- - ELS CIEP Level 108
-
Notes:
- Not required for fully English-conducted qualifications or applicants from English-speaking countries (but must pass SPM English/equivalent).
-
Mathematics Requirement:
- Can be waived if qualification includes Math & English with equivalent/higher achievement.
-
Notes:
- If no pass in SPM Math: Must take and pass Mathematics Enhancement Course (MEC) before core courses.
-
If no pass in SPM English:
- Must take an English Proficiency Test from the university’s recognised list.
Curriculum
Year 1
- Accounting in Practice
- Corporate and Business Law
- Elective I
- English for Business
- Information Systems
- Management Principles
- MPU1*
- MPU1**
- National Language / Other Language
- Principles of Macroeconomics
- Principles of Marketing
- Principles of Microeconomics
- Quantitative Techniques I
- Quantitative Techniques II
Year 2
- Brand Strategy
- Co-Curriculum
- Consumer Behaviour
- Customer Relationship Management
- Elective II
- Elective III
- English for Management
- Industrial Training
- Logistics Management
- Marketing Analysis and Decision Making
- Marketing Research in Practice
- Principles of Retailing
- Sun Zi's Art of War and Business Strategies
Year 3
- Business Ethics
- Business Finance
- Digital Marketing
- Elective IV
- Entrepreneurship
- Global Marketing
- International Business
- Marketing Communication Strategy
- MPU Elective I
- Research Project
- Service Management
- Strategic Marketing Planning and Control
Elective I - Choose 1 course(s)
- Fundamentals of Digital Media Technology
- Interpersonal Communication
- Introduction to Internet of Things and its Applications
Elective II - Choose 1 course(s)
- Event Management
- Financial Technology
- Introduction to Financial Prediction with Machine Learning in Python
- Operations Management
- Positive Psychology
Elective III - Choose 1 course(s)
- Applied eCommerce
- Confucianism And Modern Society
- Digital Advertising
- Human Resource Management
- Information Technology In Customer Relationship Management
- Managing Information Systems
Elective IV - Choose 1 course(s)
- Business Analytics
- Business-to-Business Marketing
- Digital Entrepreneurship
- Public Speaking and Oral Presentation
MPU 1* - Choose 1 course
-
Falsafah dan Isu Semasa - For Local Students
- Bahasa Melayu Komunikasi 2 - For International Students
MPU 1** - Choose 1 course
- Philosophy and Current Issues - For International Students
- Penghayatan Etika dan Peradaban - For Local Students
MPU Elective - Choose 1 course
- Business and Society
- Malaysian Economy
National Language/Other Languages - Choose 1 course(s)
- Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
- Introduction to Chinese Language I
- Introduction to French
- Introduction to German Language
- Introduction to Japanese
- Introduction to Tamil Language
Co-curriculum - Choose 1 course(s)
- Art, Craft, and Design
- Arts and Cultural Performance
- Business Plan Writing & Preparation
- Community Project
- Critical Thinking, Creative Thinking and Problem Solving
- Language, Culture and Social Study Abroad
- Leadership and Teambuilding
- Management of Sports Activity
- Managing Personal Finance
- Music Performance
- Oral Communication
- Social Entrepreneurship Project
- Study Soft Skills and/or Life Skills Abroad
- Team Work and Collaborative Project
- Work Ethics and EQ