Bachelor of Business Administration (Hons)

Business administration is the foundation of every successful organization, encompassing the management and oversight of operations across various industries. From government agencies to multinational corporations, small businesses, and private enterprises, skilled professionals are essential to driving growth and achieving business objectives.

At UTAR, our Business Administration programme equips students with a strong understanding of key business principles, including operations management, human resource management, strategic management, accounting, finance, economics, and marketing. Beyond technical expertise, we focus on developing transferable skills that enhance employability, ensuring graduates are well-prepared for dynamic career opportunities.

This versatile qualification opens doors to a wide range of industries, empowering students with the knowledge and skills to thrive in today’s competitive business landscape.

• STPM: 2 subjects with Grade C (GP 2.0) + Pass in Mathematics and English at SPM level / equivalent**
• STAM: Minimum Jayyid + Pass in Mathematics and English at SPM level / equivalent**
• A-Level: 2 subjects with Grade D + Pass in Mathematics and English at SPM level / equivalent**
• UEC: 5 subjects with Grade B + Pass in Mathematics and English at SPM level / equivalent**
• SAM: ATAR 70, 2 subjects with Grade B + Pass in Mathematics and English at SPM level / equivalent**
• CPU: Minimum 70% average in 6 subjects + Pass in Mathematics and English at SPM level / equivalent**
• IB Diploma: Minimum 24 points + Pass in Mathematics and English at SPM level / equivalent**
• TVET Diploma: CGPA ≥2.50 (or ≥2.00 + 2 years of work experience), may require additional assessment or bridging programme
• Foundation form UTAR: CGPA ≥2.00 + Pass in Mathematics and English at SPM level / equivalent**
• Matriculation / Foundation from other institutions: CGPA ≥2.00
• Diploma (Level 4, MQF): CGPA ≥2.00
• Advanced Diploma (Level 5, MQF): Recognized qualification

• English Requirement: Proof of proficiency (IELTS, TOEFL, MUET, etc.) is needed if prior education was not in English.
• Mathematics & English: If not passed at SPM level, students must take a Mathematics Enhancement Course (MEC) before core courses.

      Year 1

• Business Accounting I
• Business Accounting II
• Corporate and Business Law
• Economics
• English for Business
• Entrepreneurship​
• Information Systems
• Management Principles
• MPU1*
• MPU1**
• Organisational Behaviour
• Principles of Marketing
• Quantitative Techniques I
• Quantitative Techniques II

      Year 2

• Business Ethics
• Business Finance
• Business Research
• Consumer Behaviour
• Elective
• Elective III
• Elective IV
• English for Management
• Industrial Training​
• National Language/ Other Languages
• Operations Management
• Strategic Management​
• Sun Zi’s Art of War and Business Strategy​

      Year 3

• Business Taxation
• Co-curriculum​
• Corporate Governance
• Elective IV
• Elective II
• Elective IV​
• Financial Statement Analysis
• Human Resourch Management​
• Management Accounting
• Organisational Development
• Portfolio Management
• Research Project
• Strategic Management

Elective - Choose 1 course

• Business and society
• Confucianism and modern society​

Elective I - Choose 1 course

• Financial Accounting
• Global Marketing
• Recruitment and Resourcing

Elective II - Choose 1 course

• Digital Entrepreneurship​
• Digital Marketing ​
• Industrial relations
• Malaysian company secretarial practice​
• Managing information systems​
• Managing innovation ​

Elective III - Choose 1 course

• Applied E-commerce​
• Introduction to Financial Prediction in Machine Learning in Python​
• Introduction to Internet of Things and Its applications​
• Leadership and Teambuilding

Elective IV - Choose 1 course

• Business analytics​
• Fundamentals of Business Systems​
• Fundamentals of Digital Media and Financial Technology​
• Interpersonal Communication
• Positive Psychology​
• Public Speaking and Oral Presentation

MPU 1* - Choose 1 course

• Bahasa Melayu Komunikasi 2 - For International Students
• Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students

MPU 1** - Choose 1 course

• Hubungan Etnik - For Local Students
• Malaysian Studies 3 - For International Students

National Language/Other Language - Choose 1 course

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Introduction to Chinese Language 1​
• Introduction to French
• Introduction to German Language
• Introduction to Japanese
• Introduction to Tamil Language

Co-curriculum - Choose 1 course

• Art, Craft, and Design
• Arts and Cultural Performance
• Business Plan Writing & Preparation​
• Community Project
• Critical Thinking, Creative Thinking and Problem Solving​
• Language, Culture and Social Study Abroad
• Leadership & Teambuilding​
• Management of Sport Activity​
• Managing Personal Finance
• Music Performance
• Oral Communication
• Social Entrepreneurship Project
• Study Soft Skills and/or Life Skills Abroad
• Team Work and Collaborative Project
• Work Ethics and EQ