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Bachelor of Marketing (Hons)
About
The Bachelor of Marketing (Hons.) program provides students with a comprehensive understanding of key marketing principles, including market research, consumer behavior, advertising, and digital marketing. This program emphasizes practical learning through projects and internships, helping students develop strong analytical and communication skills essential for success in the marketing industry.
Why Choose This Program?
Comprehensive & Industry-Focused Curriculum
- Covers market research, consumer behavior, digital marketing, and advertising
- Emphasizes ethical marketing practices and professional responsibility
- Equips students with quantitative skills and a global perspective
Practical Learning & Industry Exposure
- Hands-on experience through real-world marketing projects and internships
- Integration of social media marketing and content creation to match current industry trends
- Strong connections with alumni and industry professionals, enhancing career opportunities
Career Opportunities
Graduates of this program are well-prepared for careers in:
- Advertising & Brand Management – Developing and promoting strong brand identities
- Market Research & Consumer Insights – Understanding market trends and customer behavior
- Digital & Social Media Marketing – Leveraging online platforms for brand growth
- Sales & Retail Management – Managing sales strategies and retail operations
- Public Relations & Service Marketing – Building strong relationships between businesses and consumers
This program ensures students are industry-ready, equipped with the skills and knowledge to navigate the fast-evolving marketing landscape successfully.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | April, August, November |
| Tuition (Local students) | RM 25,410 |
| Tuition (Foreign students) | RM 47,910 |
Subjects
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 25,410 | RM 47,910 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | RM 25,410 | RM 47,910 |
| Estimated cost per year | RM 8,470 | RM 15,970 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- Passed Malaysian Higher School Certificate (STPM) with a minimum C Grade (NGMP 2.00) in any two (2) subjects, and passed in Mathematics and English at SPM level; OR
- Passed STAM with minimum Jayyid Grade, and passed in Mathematics and English at Malaysian Certificate of Education (SPM) level; OR
- Passed Foundation/Matriculation/Diploma or equivalent with minimum CGPA 2.00; OR
- Passed Malaysian Skills Diploma (DKM) / Malaysian Skills Advanced Diploma (DLKM) / Malaysian Vocational Diploma (DVM) in related field with minimum CGPA 2.50 and get full accreditation.
- Passed United Examination Certificate (UEC) with minimum Grade B in any five (5) subjects including Mathematics and English.
Curriculum
The Bachelor of Marketing (Hons.) programme is comprehensive, encompassing University Compulsory Subjects, MQA Compulsory Subjects, Core Discipline Modules, and Electives. Students complete 120 credit hours over the 3 years’ programme duration, which includes practical training and a capstone project.