MBA (Blue Ocean Strategy)
Course overview
| Qualification | Pre-U (Foundation, A-level, etc) |
| Study mode | Full-time |
| Duration | 18 months |
| Intakes | January, May, September |
| Tuition (Local students) | RM 28,910 |
| Tuition (Foreign students) | RM 46,050 |
About
The MBA(Blue Ocean Strategy) programme aims to facilitate talent development for business practitioners and professionals. The programme features a Blue Ocean Strategy focus, where market differentiation is achieved through value innovation, making competition less relevant.
The programme is designed to nurture and empower future leaders and managers who will make a significant impact in the marketplace. The curriculum provides learners with a holistic view of business, equipping them with the knowledge and skills to transcend competition and create uncontested market space.
This programme is tailored to equip learners with the essentials to succeed in a broad range of business environments, including SMEs, MNCs, startups, and the public sector, among others.
Admissions
Intakes
Fees
Tuition
- RM 28,910
- Local students
- RM 46,050
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
A recognised bachelor’s degree with minimum CGPA of 2.50 or equivalent.
Minimum of five (5) years working experience in a relevant field.
English Language Requirements
- IELTS Band 6.0 or;
- Applicants who are deemed to have attained the equivalent competency of B2 on the Common European Framework Reference (CEFR) or;
- TOEFL: a minimum score of 550 (paper-based) or a minimum score of 79 with no less than 17 in each four components (internet-based) or;
- Applicants with degrees and with proof of English Language as the medium of instruction are exempted from the above requirements upon faculty approval.
Curriculum
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Core Courses
- Marketing Management
- Leadership
- Blue Ocean Strategy
- Business Accounting for Decision Making
- Research Design and Analysis
- Business Communication and Negotiation
- Economies for Strategic Planning
- Blue Ocean Strategy Consulting Practice
- Corporate Strategic Management
- Applied Blue Ocean Case Study
Electives
- Consumer Behaviour
- Financial Management and Policy
- Entrepreneurship
- Human Resource Management