+60142521561
BA (Hons) Branding and Advertising
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, May, September |
| Tuition (Local students) | RM 74,925 |
| Tuition (Foreign students) | RM 88,520 |
Admissions
Intakes
Fees
Tuition
- RM 74,925
- Local students
- RM 88,520
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- STPM / A-Level: Min. CGPA of 2.00 or Grade C in 2 subjects
- UEC: Min. of B grade in five (5) subjects
- International Baccalaureate: Score of 26/42 from 6 subjects
- South Australian Certificate of Education (SACE): Min. average of 60% in 5 subjects
- Tertiary Entrance Examinations (TEE): Min. average of 60% in 5 subjects
- New South Wales: Higher School Cert (Yr 12): Min. average of 60% in 5 subjects
- Northern Territory Certificate of Education (NTCE) (Yr 12): Min. average of 60% in 5 subjects
- Western Australia Certerficate of Education (WACE) (Yr 12): Min. average of 60% in 5 subjects
- High / Secondary School Diploma (Grade 12) / Canadian Grade 12: Pass
- Canadian Pre-University (CPU): Min. average of 60% in 6 subjects
- Canadian International Matriculation (CIMP): Min. average of 60% in 6 subjects
- Singapore Cambridge General Certificate of Education Advanced Level: Min. CGPA of 2.85
- National Matriculation (by the Ministry of Education) programme / Foundation / Foundation from the Public Higher Education Institutions / Private Higher Education Institutions: Min. CGPA of 2.00
- Diploma programmes recognised/accredited by the Malaysian government: Min. CGPA of 2.00
- Other relevant/equivalent qualifications recognised/accredited by the Malaysian government: Pass
English Requirements
- A distinction (A+, A or A-) in the English Language subject at SPM/UEC level; or MUET Band 5; or a score of 196 (computer-based) / 525 (writing-based) / 69-70 (internet-based) in TOEFL; or Band 5.5 in IELTS.
- In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.
Curriculum
- Fundamentals of Marketing
- Business Information System
- Marketing in Practice
- Introduction to Branding
- Organizational Behavior
- Microeconomics
- Statistics and its Application
- Fundamentals of Advertising
- Macroeconomics
- Business Mathematics
- Relationship Marketing
- E- Marketing
- Visual Communication
- New Product Development
- Marketing Processes
- One –To- One Marketing
- Business Research Methods
- Design and Layout
- Social Media Marketing
- Customer Communication
- Strategic Advertising Management
- Strategic Brand Management
- Service Marketing
- Marketing Promotion
- Retail Brand Management
- Advertising Media Planning