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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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Bachelor of Business (Honours) in Marketing

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes November, June
Tuition (Local students) RM 34,200
Tuition (Foreign students) RM 55,200
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About

This programme aims to produce competitive graduates with intellectual, creative & cognitive skills and with strong entrepreneurial spirit necessary for the growing business sector. It seeks to further enhance the knowledge and skills of students in the field of marketing.

Admissions

Intakes

Fees

Tuition

RM 34,200
Local students
RM 55,200
Foreign students

Estimated cost as reported by the Institution.

Application

RM 100
Local students
RM 600
Foreign students

Student Visa

RM 2,400
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) UEC - Grade B in 5 relevant subjects
(4) Other IHL - Relevant Foundation/ Diploma accredited by MQA
(5) TAR UC - Foundation in Business OR Relevant Diploma

Compulsory subjects:
(1), (2), (3) and (4) must include -
i) SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
ii) SPM Pass/ O Level Grade E(Pass)/ UEC Grade C in English Language

Note:
a) Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
b) TAR UC Diploma will be accepted on credit transfer into Bachelor Degree programmes.
c) Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
d)Subject to the Ministry of Higher Education latest requirements.

Curriculum

  • IT Fundamentals and Applications 
  • Business Communication
  • Quantitative Methods
  • Principles of Accounting
  • Economics
  • Elective I
  • Elective II
  • Principles of Management
  • Principles of Marketing
  • Consumer Behaviour
  • Organisational Behaviour
  • Commercial Law
  • Human Resource Management
  • Management Information Systems
  • Retail Management
  • Principles of Finance
  • Operations Management
  • Case Study
  • Pricing Strategy
  • Product Innovation
  • Strategic Planning and Management
  • Marketing Insight
  • Brand Building Advertising & Promotion 
  • Integrated Marketing Communications
  • Digital Marketing
  • International Marketing Strategy
  • Entrepreneurship 
  • Social Commerce
  • Industrial Training
  • Elective III
  • Elective IV 

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