Bachelor of Mass Communication (Honours) in Public Relations and Event Management

The Bachelor of Mass Communication in Public Relations and Event Management at Taylor's University prepares communication strategists to enhance organisational image and create impactful event campaigns. This programme fosters critical thinking, encouraging students to explore diverse perspectives and innovative ideas. Through internships, industry collaborations, and hands-on projects, students gain practical skills and insights essential for success in the PR and event management fields.

Prerequisites:

• Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).
• Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.

Entry Pathway

Any one of these:

• Taylor’s Foundation in Arts (FIA): Pass with min. CGPA 2.00
•  Taylor’s Diploma in Communication (DICM): Pass with min. CGPA 2.00 
• Sijil Tinggi Persekolahan Malaysia (STPM): CC
• Unified Examination Certificate (UEC): Pass with min. 5Bs including English                                                                                                (Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)
• A Level: Min. DD (2 subjects)
• AUSMAT (SACEi): Min. ATAR 55
• Canadian Pre-University (CPU): Min. average of 55% in 6 subjects
• International Baccalaureate (IB): Min. 24 points in 6 subjects
• Monash University Foundation Year (MUFY): Overall 50%
• Other Qualifications:

1. Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
2. Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
3. Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
4. Pass Matriculation from an institution recognised by MOHE; or
5. Any other equiv. qualification recognized by M'sian Government.
6. Application via APEL A is allowed. For the requirements please refer to the index page.

Note: Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.

English Requirements:

LOCAL STUDENTS:

• IELTS, TOEFL, MUET, UEC English: Pass English
• Taylor's EET: Overall score 5.0
• Taylor's IEN: Level 2 - Grade C
• Pre-University/Diploma: Complete Pre-University/Diploma that was conducted in English

INTERNATIONAL STUDENTS:

• IELTS: 5.5
• Pre-U / Diploma: Completed Pre-U / Diploma that was conducted in English

Year 1

• Introduction to Mass Communication 
• Visual Communication 
• Intercultural Communication 
• Communication Theory
• Innovative Media 
• Media Writing 
• Media Analytics 
• New Media and Society
• Media Law & Ethics

Year 2

• Design for Events
• Events & Entertainment
• Events Operation
• Exhibition Management
• International Public Relations
• Promotional Writing
• Publicity and Media Relations
• Pubilc Relations Principles
• Crisis Management
• Research Methods

Year 3

• Professional Media Workshop
• Final Project
• Research Project
• Public Relations Events Consultancy 
• Internship

University Core:

• Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
• Falsafah dan Isu Semasa
• Emotional Intelligence in Action
• Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
• Social Innovation Project

Note: Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.