Bachelor of Business (Hons) Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, April, September |
| Tuition (Local students) | RM 120,794 |
| Tuition (Foreign students) | RM 140,862 |
About
Throughout this Bachelor of Business degree study, you will obtain a thorough understanding of numerous business activities such as management and product and service marketing. Through our comprehensive learning modules, you will learn how to negotiate the difficulties of business ownership and operation.
Whether you want to start your own business or contribute to the success of current ones, this program will provide you with the necessary information and abilities.
Admissions
Intakes
Fees
Tuition
- RM 120,794
- Local students
- RM 140,862
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
SPM/ O-Level with Pre-U/ Foundation
Pass SPM/O-level or equivalent with 5 credits (including a Pass in Mathematics and English) for entry with pre-university /foundation qualification (Except for UEC).
SPM/ O-Level with Diploma
Pass SPM/O-level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification.
Taylor’s Foundation
Pass any Taylor's Foundation programme with a minimum CGPA of 2.00
Taylor's Diploma
Pass any Taylor's Diploma programme with a minimum CGPA of 2.00
Sijil Tinggi Persekolahan Malaysia (STPM)
Min. CC
Unified Examination Certificate (UEC)
A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English
A Levels
Minimum DD, or an equivalent of a minimum of 120 points
South Australian Matriculation (SAM) / SACE International
Minimum ATAR 60
Canadian Pre-University (CPU)
A minimum average of 60% in 6 subjects
International Baccalaureate (IB)
Minimum 24 points in 6 subjects
Monash University Foundation Year (MUFY)
Overall 50%
Other Equivalent Qualifications
- Pass Business Foundation from any other HEI
- HSC (year 12), New South Wales with a minimum average of 60% in 5 subjects
- Pass MOHE Matriculation with a minimum CGPA of 2.00
- Pass Foundation (in other field) from an institution recognised by MoHE
- Pass DIB or Diploma (in any field) from an institution recognised by MoHE
- Other equivalent qualifications recognised by the Malaysian Government
- Application via APEL A is allowed
MUET/IELTS/TOEFL/UEC
Pass English
Taylor's EET
Overall Score 5.0
Taylor's IEN
Level 2 - Grade C
Pre-U/ Diploma
Completed Pre-U/ Diploma conducted in English
Curriculum
YEAR 1
Semester 1
- Business Communication
- Introduction to Accounting
- Introduction to Management
- Microeconomics
- Quantitative Methods for Business
Semester 2
- Introduction to Finance
- Macroeconomics
- Organisational Behavior
- Principles of Marketing
- MPU (U2)*
- MPU (U3)*
YEAR 2
Semester 3
- Brand Management
- Consumer Behavior
- Pricing
- MPU (U1) - Module 1*
- MPU (U1) - Module 2*
- MPU (U4)*
Semester 4
- Business to Business Marketing
- Integrated Marketing Communications
- International Marketing
- Research Methods
- Supply Chain Management
YEAR 3
Semester 5 (Short Semester)
- Internship
Semester 6
- Business Ethics & Values
- Market Analysis & Decision Making
- Services Marketing
- Project
Semester 7
- Contemporary Issues in Marketing
- Interactive & Digital Marketing
- Retail Marketing
- Strategic Management
- Elective
Electives
- Cross Cultural Management
- Doing Business in Asia
- Entrepreneurship & Small Business
- Organisational Studies
NOTE: * The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.