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BA (Hons) Advertising and Digital Marketing Communications (3+0)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, June, September |
| Tuition (Local students) | RM 55,000 |
| Tuition (Foreign students) | RM 63,950 |
About
This dynamic degree program is crafted to enhance your skills in identifying trends, comprehending consumer behavior, and devising captivating advertising campaigns. Modules covering customer insights, brand management, and social media are grounded in practical knowledge, supplemented by assignments from the Institute of Direct and Digital Marketing and other entities to provide hands-on experience.
Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:
- A rigorous blend of established marketing theory and state-of-the-art digital advertising practices
- Our marketing courses rank highest overall in London (Complete University Guide 2019)
- Accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
- Offers exemptions from CIM and IDM examinations
- One of the pioneering degrees of its kind in the UK, and the only one of its kind in Malaysia
Admissions
Intakes
Fees
Tuition
- RM 55,000
- Local students
- RM 63,950
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
UEC with 5 credits
STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
A-Level with passes in 2 subjects
Matriculation / Foundation or equivalent
SAM / AUSMAT with min ATAR 60
Related SKM Level 5
Related Diploma
MQA-APEL T6
Additional Requirements
Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50
Curriculum
Year 1
Principles and Practice of Marketing (Part 1)
Introduction to Advertising
Introduction to Digital Marketing
Personal Professional Development 1
Principles and Practice of Marketing (Part 2)
Financial Aspects of Marketing / Public Relations
Creative Content Marketing
Brand Management
Bahasa Melayu Komunikasi 2 (International students)
Tamadun Islam & Tamadun Asia (Local students)
Malaysian Studies 3 (International students)
Hubungan Etnik (Local students)
Design Thinking / Bahasa Kebangsaan A*
Year 2
Customer Insight & Research (Part 1)
Personal & Professional Development 2
Media Planning and Buying
Global Marketing Management
Customer Insight & Research (Part 2)
Research Methods
Advertising Campaign Management
Integrated Marketing Communication Management
Statistics for Managers
Malaysia Society 5.0
Community Engagement
Year 3
Direct, Interactive and Digital Marketing (Part 1)
Dissertation (Part 1)
Internet Marketing
Contemporary Issues in Marketing
Direct, Interactive and Digital Marketing (Part 2)
Dissertation (Part 2)
Social Media and Analytics
Strategic Communications
Business Placement (Internship)