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Bachelor of Multimedia (Hons.) Advertising Design
About
The Advertising Design degree is a three-year program focused on developing creative advertising content. Students learn persuasive communication through design and multimedia, with an emphasis on branding, positioning, advertising strategy, and media applications. The program also focuses on the creative process, idea generation, and technical execution to prepare graduates for impactful careers in advertising. Graduates are equipped to translate creative ideas into effective advertising outputs.
Career prospects
- Art Director
- Designer
- Manager in Publications, Corporate, and Communication Departments
- Advertising Agencies, Design Houses, and Production Houses
- Film, Animation, Music Production, and Broadcast Agencies
- Retailers, Entrepreneurs, Product Designers
- Advertising Manager for Small Businesses
Opportunities are available across online, print, exhibition, outdoor, and web advertising.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, August, October |
| Tuition (Local students) | RM 62,250 |
| Tuition (Foreign students) | RM 77,250 |
Subjects
-
Multimedia
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 62,250 | RM 77,250 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | RM 62,250 | RM 77,250 |
| Estimated cost per year | RM 20,750 | RM 25,750 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Entry Requirements:
- Pass Foundation/Matriculation studies in a related field from a recognised institution
- Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects
- Pass A-Level with a minimum of Grade D in any two (2) subjects
- Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English
- Recognised Creative Multimedia Diploma or equivalent with a minimum CGPA of 2.50
- Pass DKM/DLKM/DVM with CGPA 2.50 or above (Candidates with CGPA below 2.50 must have two years of work experience)
- Possess an APEL.A certificate from MQA for admission into Bachelor programmes
- Pass an interview or submit a portfolio (as determined by MMU)
Note:
- Candidates with a CGPA below 2.50 may be admitted subject to a thorough internal assessment process.
- DKM/DLKM/DVM candidates may be required to undergo a Bridging Programme if additional requirements are needed.
Curriculum
Programme Structure
Core
Year 1
- Advertising Design 1
- Advertising Design 2
- Web Design
- Environmental Design
- Media Culture
- Video Production
- Media Aesthetics
- 3D Modelling and Printing
- Internet and Mobile Application
- Mobile App Design and Development
Year 2
- Advertising Design 3
- Advertising Desing 4
- Audio Visual for Advertising
- E-marketing
- Multimodal Interaction Design
- Semiotic Studies
- Sound Design 1
- Integrated Marketing Communication
- Video Production for Advertising
Year 3
- Advertising Design Project 1
- Advertising Design Project 2
- Interactive Technology for Advertising
- Design Research
- Sound Design 2
- Media Law
- Media Anthropology
- Internship Programme
Elective Modules
- Corporate Identity
- Information Design
- Project Management
- Motion Capture