Bachelor of Marketing (Hons.) | MMU - Multimedia University Cyberjaya | Fees, Intakes, Requirements

The three-year specialised programme focuses on the latest trends through relevant and up-to-date courses which are in line with the digitalized trends within the industry. Students are nurtured with an in-depth understanding of the marketing concept, while supplemented with the fundamental and practical knowledge in creating online and offline marketing strategies for local and overseas settings.

Career Prospects:

• Marketing Manager/Executive
• Social Media creator/administrator
• SEO executive/specialist
• Marketing analyst
• Content marketer
• Digital strategist
• Product Specialist/Executive
• Brand Manager
• Public Relations Executive
• Corporate Communications Executive and many more.

Entry Requirement

Any one of the followings:

• Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
• Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;

Note:

• The requirement to pass Mathematics and English at SPM Level can be waived if qualifications include equivalent or higher achievements in these subjects.
• Malaysian students who used English as their medium of instruction or have at least Band 2 in MUET may be exempt from the English requirement.
• Students without a pass in Mathematics or English at SPM level may be admitted but must complete special enhancement courses.
• The English requirement does not apply to international students, who are assessed based on international English exams.
• DKM/DLKM/DVM candidates may need to complete a Bridging Programme.

Core Subjects

Year 1

• Accounting for Decision Making
• English for Business Communication
• Principles of Finance
• Managerial Mathematics
• Fundamental of Marketing
• Digital Transformation Technologies
• Managerial Statistics
• English for Business Studies
• Critical Thinking and Application in Management
• Fundamentals of Economics
• Management
• Elective
• Character Building
• Fundamentals of Digital Competence with Basic
• Programming
• Character Development
• U3

Year 2

• Business Law
• Organizational Behaviour
• Mobile App Design & Development
• Strategic Marketing
• Media Publishing & Corporate Design
• Consumer Behaviour
• Integrated Marketing Communications
• Human Resource Management
• Business Analytics
• Web Design
• Marketing Research
• Digital Marketing
• Brand Management
• Elective
• U1
• U2

Year 3

• Global Marketing
• Sales & Professional Business Marketing
• Innovative Product Marketing
• Capstone Project
• Social Media Marketing
• Industrial Training
• Elective
• Elective
• U1
• U4

Elective Modules
The 4 elective courses (total 12 credit hours) are to be chosen from any courses offered by FOM or other faculties except courses offered to Bachelor of Accounting (Hons). The following list are recommended:

• Entrepreneurship
• Relationship Marketing
• Retail Marketing
• Event Marketing
• Leadership
• Services Marketing
• Psychology

*Open electives (subjects from other faculties) are also offered for students to consider*