+60142521561
Diploma in Digital Marketing (DDM)
Course overview
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 30 months |
| Intakes | January, June, August |
| Tuition (Local students) | RM 24,300 |
| Tuition (Foreign students) | RM 24,300 |
Subjects
-
Marketing
About
With the internet readily accessible on tablets, smartphones and other digital devices, the digital marketing industry creating vast career opportunities and growth for students. The programme will introduces cunsumer insights , data-driven marketing strategies and enabling students to leverage analytics for effective decision making.
Graduates will have the opportunity to build careers in SEO, social media managements, content marketing, digital advertising, and e-commerce marketing to positioning them in a growing digital company. This programme also encourages students to develop innovative marketing strategies, evolving digital economy and can gain apply their theoretical knowledge in an increasingly competitive market.
Admissions
Intakes
Fees
Tuition
- RM 24,300
- Local students
- RM 24,300
- Foreign students
Estimated cost as reported by the Institution.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
Any one of these:
- SIJIL PELAJARAN MALAYSIA (SPM): Min. 3 credits in any subjects
- O LEVEL / IGCSE: Min. 3 credits in any subjects
- SIJIL TINGGI PERSEKOLAHAN MALAYSIA (STPM): Min. a Grade C in any subjects
- OTHER QUALIFICATIONS: Other equivalent qualifications recognised by the Ministry of Higher Education (MOHE) or Malaysian Government will be considered on a case-by-case basis
Curriculum
Common Core Modules:
- Business Ethics
- Organisational Behaviour
- Fundamentals of Innovation and Entrepreneurship
- Introduction to Digital Business
- International Business
- Business Process Management
- Introduction to Business Communication
- Information System for Business
- Introduction to Microeconomics
- Introduction to Macroeconomics
- Financial Accounting
- Introduction to Finance
- Introduction to Management
- Introduction to Human Resource Management
- Introduction to Marketing
- Quantitative Methods
Discipline Core:
- Digital Marketing Project
- Search Engine Optimisation
- Consumer Behaviour
- Service Marketing
- Strategic Brand Management
- Social Media Content Marketing
- Strategic Global Marketing
- Marketing Research and Analytics
- Introduction to Digital Marketing
Industrial Training:
- Industrial Training for Digital Marketing
*Mata Pelajaran Pengajian Umum (MPU):
- Falsafah dan Isu Semasa
- Character Formation
- Integrity and Anti-Corruption
- Service Learning
- Bahasa Kebangsaan A (For local students who do not have credit in SPM BM)
- Bahasa Melayu Komunikasi 1 (For international students)