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Bachelor of Business (Hons) in Marketing
About
This program emphasizes the technical foundations of marketing strategies and allows students:
- To gain knowledge of important marketing strategies and the abilities needed to start a career in marketing professionally.
- To receive two honors from INTI International University and the University of Hertfordshire in the United Kingdom.
- To attend industrial tours and internships with global corporations, students will be exposed to real-world work settings.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, June, August |
| Estimated cost per year (local) | RM 75,854 |
| Estimated cost per year (foreign) | RM 75,854 |
Subjects
-
Business
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 75,854 | RM 75,854 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | RM 75,854 | RM 75,854 |
| Estimated cost per year | RM 25,285 | RM 25,285 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
| Application Fee | RM 600 |
| General Deposit (refundable) | RM 300-RM 500 |
Foreign students
| Description | Amount |
|---|---|
| Application Fee | RM 600 |
| EMGS Fee | RM 2,520 |
| Regustration Fee | RM 2,400 |
| General Deposit (refundable) | RM 600 |
| Administration Fee | RM 4,000-RM 10,000 |
| EMGS Renewal Fee | RM 1,400 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Entry Level and Requirements
- Foundation: Matriculation Certificate with CGPA 2.0.
- Diploma: Diploma in the relevant field with CGPA ≥ 2.00.
- STPM: Minimum Grade C+ CGPA 2.00 in 2 subjects
- A-Level: Pass with 2Ds
- UEC: 5 subjects at grade B including a pass in Mathematics and English OR a pass in SPM Mathematics and English
- SACE: 5 subject with ATAR of 55
- NSW (HSC): 10 units with ATAR of 55
- TEE: 4 or 5 subjects with ATAR of 55
- CPU: 6 passes with an average of 55
- Australian Year 12: TER/UAI/ENTER 55
- Others: Other equivalent qualifications as recognised by the government of Malaysia
Curriculum
Students are required to complete the following in order to graduate:
- 14 common modules
- 9 Discipline Core
- 7 Specialisation
- 1 specialisation project
- Internship
14 Common Modules
- Analytics for Business
- Business Accounting
- Business Communication
- Business Ethics
- Case Analysis
- Economic Principles and Issues
- Entrepreneurship
- Financial Management
- Human Resource Issues and Strategies
- Information Management / Logistics Transportation
- International Business
- Marketing Principles
- Operations Management
- Organisational Behaviour Management
- Strategic Management
Specialisation modules
- Consumer Behaviour
- Global Marketing
- Integrated Marketing Communication
- Marketing and Sales Management
- Marketing Research
- New Product and Innovation Management
- Service Marketing
MPU Subjects
1. Compulsory
- Appreciation of Ethics and Civilisations (Local students) / Communicating in Malay 2 (International students)
- Philosophy and Current Issues
- Integrity and Anti-Corruption
- Co-curriculum
- Bahasa Kebangsaan A*
*For Malaysian students who do not have a credit in SPM BM
2. Electives (choose one)
- Corporate Social Responsibility
- Design Thinking
- Presentation Skills