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3+0 BA (Hons) in Marketing & Event Management in collaboration with University of Hertfordshire, UK
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, April, August |
| Tuition (Local students) | RM 81,340 |
| Tuition (Foreign students) | RM 93,980 |
Admissions
Intakes
Fees
Tuition
- RM 81,340
- Local students
- RM 93,980
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- RM 2,700
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- INTI Foundation: Completion of Foundation Programme
- Diploma: Completion of Diploma studies will allow a maximum of 36 credit hours in exemptions
- STPM: Two (2) full passes
- A Level: 2Es
- UEC: 5Bs
- SAM: Pass in 5 subjects, no subjects below 10/20
- NSW (HSC): Minimum 10 units with UAI 55, no subjects below 50
- CPU: 6 passes with an average of 55, no subject below 50
- Tertiary Entrance Examination (TEE): 5 subjects with a minimum aggregate of 279
- Government Matriculation
- Others: Please contact INTI International College Subang
English Requirement
- SPM English: Grade 1-6
- English 1119: Grade 1-6
- GEC O-Level: Pass
- IELTS: Band 6.0 & above
- TOEFL: 550 & above
- TOEFL (computer based): 213 or above
- Pitman ESOL: Higher Intermediate/Advance
- UEC English: Grade 1-6
Curriculum
Year 1
- English for Business Studies 1
- English for Business Studies 2
- Global Perspectives in Business
- Hospitality Services Management
- Introduction to Business & Management (Double module)
- Introduction to Marketing Communication
- Principles of Marketing
- Quantitative Methods for Business & Management
- The Event Industry
Year 2
- 21st Century Consumer Marketing
- Enhancing Employability in Event Management
- Event Planning & Risk Management
- Event Strategy: Culture & Sporting Events
- Industry Project
- Market & Social Research A
- Marketing for Small Enterprise
- Marketing Planning
- Olympic Impact & Legacies
- Product Innovation
Year 3
- Business & Commercial Awareness
- Contemporary Issues in Marketing
- Market & Social Research (Double module)
- Operations Management for Events
- Social Network & Enterprise
- Sponsorship, Partnership & Finance
- Visitors Attraction Management
MPU Subjects
- Community Service & Co-curriculum 3
- Entrepreneurship
- Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
- Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
- Presentation Skills / Bahasa Kebangsaan A