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Master of Applied Business Analytics (MABA
Course overview
| Qualification | Master's Degree |
| Study mode | Full-time |
| Duration | 18 months |
| Intakes | January, February, March, April, May, June, July, August, September, October, November, December |
| Tuition (Local students) | RM 50,000 |
| Tuition (Foreign students) | RM 64,604 |
About
The HELP Master of Applied Business Analytics (MABA) aligns Data and Analytics (D&A) and business strategy. It synthesises technological capability and rich datasets to enable business leaders to derive strategic intelligence about consumer patterns and market conditions to maximise productivity and profitability. It nurtures analytics-enabled leadership to provide a clear advantage in a data-dominated world.
AIMS
The HELP Master of Applied Business Analytics aims to produce Chief Data Officers and Chief Analytics Officers to help CEOs build the digital organisation of the future and achieve business objectives.
Specifically, it enables business professionals to:
- Interpret and integrate data from multiple sources for a better understanding of complex phenomena
- Use the right software and algorithms to handle and interpret data
- Know when to apply human judgement into the decision mix
- Be able to understand the key business problems of the enterprise you work for and the megatrends of the environment your firm operates in.
Admissions
Intakes
Fees
Tuition
- RM 50,000
- Local students
- RM 64,604
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- A Bachelor’s degree from a recognised university with a minimum CGPA of 2.50, preferably with adequate industry experience; those with a CGPA of less than 2.50 but with 5 years’ relevant working experience are also admissible. Applicants without a statistics or mathematics background) are required to do the applied business statistics as a pre-requisite to enhance their appreciation and learning experience and outcome.
- Non-degree holders (Malaysian) with at least a Diploma or STPM may obtain MQA Accreditation of Prior Experiential Learning (Access) [APEL (A)] approval for programme admission.
- International applicants are required to fulfil a minimum score of 6.0 for the International English Language Testing System (IELTS) or the equivalent.
Curriculum
CORE
- Applied Statistics
- Analytics in Finance and Economics
- People and Talent Analytics
- Business Operations and Supply Chain
- Marketing Analytics and Predictive Behaviour
- Strategic Management Analytics
- Business Research Methods
- Project Paper (Capstone)
ELECTIVE CURRENTLY OFFERED (CHOOSE 1)
- Business Analytics for Decision Making
- Digital Entrepreneurship
Written Examination and Assignments [assignments inclusive of presentation], with such variation approved by the Academic Board.