Bachelor in Marketing (Honours)

Overview
In today’s competitive business landscape, professionals who can create value for products and services stand out. The Bachelor in Marketing (Honours) programme at HELP University equips students with a strong foundation in business and a deep understanding of marketing’s role in organisational success.

To keep up with the digital era, HELP offers two specialised tracks within the marketing major:

• Digital Business Track – Focused on digital marketing strategies, data analytics, and technology-driven business models.
• E-Commerce Track – Designed to develop expertise in online business operations, digital sales, and customer engagement.

Graduates will develop critical thinking, problem-solving, and decision-making skills, along with the ability to adapt to changing business environments.

Why Study at HELP?

• Renowned Faculty – Over 40% of lecturers hold doctoral degrees, with extensive industry and academic experience.
• Industry-Relevant Curriculum – Guided by an Industry Advisory Board to ensure alignment with market needs.
• Competitive Edge – HELP students have excelled in national and international business competitions.
• Global Recognition & Accreditation – Accredited by professional bodies and recognised by world-class universities.

This programme provides both traditional and digital marketing expertise, preparing graduates for dynamic careers in marketing, branding, and business development.

Entry Requirements
Applicants must have one of the following entry requirements:

• Matriculation/Foundation or its equivalent – Minimum CGPA of 2.00 out of 4.00**
• Diploma (Level 4, MQF) – Minimum CGPA 2.00 out of 4.00
• STPM – Minimum Grade C (GP 2.0) in any TWO subjects
• Advanced Diploma (Level 5, MQF) – Minimum CGPA of 2.00 out of 4.00
• Sijil Tinggi Agama Malaysia (STAM) – Minimum grade of Jayyid (good)
• Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) – Subjected to Senate / Academic Board’s approval
• Diploma Lanjutan Kemahiran Malaysia (DLKM) – Subjected to Senate / Academic Board’s approval
• A-Level – 2 passes
• Senior Middle 3 (UEC) – 5 B’s***
• Canadian Pre-University (CPU) – 5 passes with a minimum average of 50%
• Australian Matriculation Programmes – University Aggregate of 50% or ATAR score of at least 50 for various programmes
• Equivalent qualification

Additional Requirements

• The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah, and Bahasa Melayu at SPM level.
• Please refer to the Faculty of Business, Economics, and Accounting for the Mathematics and English requirement.

English Requirement (International Students)

• Minimum IELTS 5.5 or equivalent International English Language qualification.

Year 1 (9 Compulsory Subjects)

• ACC101 Financial Accounting 1
• ACC103 Management Accounting 1
• ECO101 Principles of Microeconomics
• ECO102 Principles of Macroeconomics
• ITC101 Information Technology for Business
• LAW101 Business Law
• MGT101 Principles of Management
• MKT101 Principles of Marketing
• QBM101 Business Statistics

Year 2 & 3 (Marketing - 16 Compulsory Subjects)

• FIN201 Business Finance
• HRM201 Managing Human Resources
• MGT212 Business Analytics for Decision Making
• MKT201 Consumer Behaviour
• MKT203 Distribution & Logistics Management
• MKT205 Sales Management
• MKT207 Product Management
• MKT209 Digital Marketing
• MGT301 Operations Management
• MKT301 Integrated Marketing Communications
• MKT302 Strategic Global Marketing
• MKT303 Marketing Research
• MKT304 Competitive Marketing Planning & Strategy
• MKT306 Services Marketing
• MKT311 Innovative Product Development and Management
• MGT400 Graduation Project

Electives
Choose 2 electives (4-credit value each) from any Year 2 or Year 3 subjects.
Students may choose from the Digital Marketing track, E-Commerce track, or General Marketing track. Please refer to the Faculty for details.

Electives (Partial List)

• ACC201 Management Accounting 2
• ACC291 Islamic Bank Management
• ACC312 Reporting Framework & Accounting Practice
• BBA301 Human Resource Analytics
• BBA303 Marketing Analytics
• BKG301 Comparative Banking Structure
• BIP300 Business Internship Programme
• COM200 Managerial Communication
• ECO203 International Economics
• FIN203 Financial Institutions, Instruments, and Markets
• FIN204 Investment Analysis & Decision Making
• FIN206 Introduction to Technical Analysis & Trading
• FIN207 Mergers & Acquisitions
• FIN301 Corporate Finance
• ITC201 Principles of Web Design
• ITC304 Digital Payment and Security
• LAW201 Company Law
• LAW305 International Business Law
• LAW311 Cyberlaw & Ethics
• MAT201 Business Mathematics
• MGT200 Small Business Management
• MGT201 Organisational Behaviour
• MGT202 E-Business
• MGT204 Asian Entrepreneurship & Innovation
• MGT205 Asian Business Environment
• MGT209 Production & Logistics Management
• MGT211 E-Commerce
• MGT300 Managing People across Cultures
• MGT302 Change Management
• MGT303 Corporate Policy & Strategy
• MGT304 Strategic International Business Management
• MGT305 Business Ethics & Social Responsibility
• MGT312 E-Commerce Strategies
• MKT206 Retail Management
• MKT208 Brand Management
• MKT212 Social Media Marketing
• MKT213 Mobile Marketing
• MKT301 Integrated Marketing Communications
• MKT302 Strategic Global Marketing
• MKT305 Strategic Marketing Relationship
• MKT307 Environmental Marketing
• MKT308 B2B Marketing
• MKT313 Digital Product Management
• MKT314 Search Marketing
• QBM201 Advanced Business Statistics

MPU Subjects (4 Compulsory MPU Subjects)

MPU1 (Choose 2)

• MPU3183 Penghayatan Etika dan Peradaban
• MPU3193 Falsafah dan Isu Semasa
• MPU3143 Bahasa Melayu Komunikasi 2 (International students)

MPU2 / MPU3

• MPU3213 Bahasa Kebangsaan A***
• MPU3373 A*Gen Careers in Malaysia & Beyond
  For Malaysian students without a credit in SPM Bahasa Melayu.

MPU4 (Choose 1)

• MPU3412 Co-curriculum – Sports 2
• MPU3432 Co-curriculum – Event Management 2