About Bachelor's Degree courses in Marketing in Malaysia
Do you have a passion for understanding consumer behavior and influencing buying decisions? A Bachelor's Degree in Marketing in Malaysia offers a perfect foundation for those eager to explore the growing world of marketing and advertising. This course will teach you how businesses strategically promote their products, communicate with customers, and stay ahead of the competition in an ever-evolving marketplace.
As a marketing student, you will explore key areas like digital marketing, brand management, market research, and consumer psychology.
The program also covers advertising, sales strategies, and public relations, equipping you with the necessary skills to succeed in various sectors, from corporate marketing to media and entertainment.
Ad spending in Malaysia's advertising market is forecasted to reach US$1.94 billion in 2025, showing the growing demand for marketing professionals, particularly in digital and content-driven roles.
Malaysia’s status as a growing digital economy offers an exciting environment to study marketing in Malaysia. Malaysian universities provide a mix of theoretical learning and practical experience, including internships and collaborations with industry leaders, ensuring that you’re ready to tackle the challenges of the global marketing landscape.
Students can expect to benefit from world-class facilities, experienced faculty, and a diverse learning environment that enhances both personal and professional growth.
Marketing Degree Curriculum in Malaysian Universities
Core Modules
- Consumer Behavior
- Marketing Research
- Digital Marketing
- Brand Management
- Advertising Principles
- Sales Management
- Strategic Marketing
- Marketing Ethics
Electives/Specializations
- E-commerce Marketing
- Social Media Marketing
- International Marketing
- Retail Management
- Event Management
- Public Relations
Top Marketing Programs in Malaysia 2025
1. Sunway University
- Course: BSc (Hons) Marketing
- Sunway University is ranked among the top 2% of universities in Asia and holds a prestigious 5-Star rating from QS. The BSc (Hons) Marketing program equips students with the skills necessary to grow in the global marketing industry.
2. UOW Malaysia KDU University College
- Course: Bachelor of Business (Hons) Marketing
- Known for its SMART initiatives and innovative approach to education, UOW Malaysia KDU offers an industry-driven Bachelor of Business (Hons) Marketing program that prepares students for lifelong learning and professional success.
3. Management & Science University (MSU)
- Course: Bachelor in Visual Communication and Marketing (Hons)
- MSU, recognized for its excellent rankings and quality education, offers a unique Bachelor in Visual Communication and Marketing, blending creativity and strategic marketing skills for a diverse career path.
4. Asia Pacific University (APU)
5. UCSI University
- Course: BA (Hons) Branding & Advertising
- UCSI University ranks among the top universities worldwide for Business and Management Studies, offering a comprehensive BA (Hons) in Marketing that focuses on the latest trends in the marketing industry.
Do you want to choose best bachelor's degree courses in marketing in Malaysia? Speak to Easyuni Advisors for help on selecting the right course and university for you!
Entry Requirements for Bachelor's Degree in Marketing
1. Local Students
- STPM: Minimum of 2 credits in relevant subjects.
- A-Levels: Minimum of 2 passes. Matriculation: Completion with at least a CGPA of 2.0.
- Diploma: A relevant diploma with a minimum CGPA, typically around 2.00.
2. International Students
- O-Levels/IGCSE: Minimum of 5 credits including English and Math.
- A-Levels: Minimum of 2 passes. International Baccalaureate (IB): At least 24 points with relevant subjects.
- Foundation Programs: After completing a recognized foundation or pre-university program.
- English Proficiency: Proof of English proficiency, such as IELTS (Minimum score of 5.5) and TOEFL (Minimum score of 60).
Students with 11 years of education may need to complete a Foundation Program or a Pre-University Course before being eligible for Bachelor's programs.
Job Opportunities after Marketing Degree in Malaysia
Graduating with a marketing degree in Malaysia opens up a wide range of career opportunities in various industries. As businesses across the globe continue to prioritize digital marketing, and brand management, the demand for skilled marketing professionals in Malaysia is growing rapidly.
Here are some of the top job opportunities you can pursue after earning your marketing degree:
- Marketing Manager
- Digital Marketing Specialist
- Brand Manager
- Market Research Analyst
- Social Media Manager
- Content Writer/Creator
- Advertising Executive
- Public Relations Specialist
What is the Cost of Studying Marketing in Malaysia?
The cost of studying a marketing degree in Malaysia can vary depending on the university and program. On average, tuition fees for a Bachelor’s in Marketing range from RM 35,000 to RM 90,000 for the entire program. Private universities may charge higher fees, but they often offer scholarships and financial aid options to help reduce costs.
What is the Duration of a Bachelor’s in Marketing in Malaysia?
A Bachelor's in Marketing in Malaysia typically takes 3 years to complete. This duration includes theoretical coursework, practical assignments, and sometimes an internship or industry project. Some universities also offer part-time/online marketing degree programs in Malaysia, but the standard duration remains around three years.
Is a Marketing Degree Worth in Malaysia?
A Marketing degree in Malaysia is definitely worth considering, especially with the country's growing demand for skilled professionals in the field. Universities in Malaysia offer comprehensive marketing programs that make students job-ready with practical knowledge and industry-relevant skills. The Malaysian government continues to invest in the digital economy, creating more job opportunities for marketing professionals. The high employability rate for marketing graduates in Malaysia further enhances the value of pursuing this degree.
Frequently Asked Questions
1. Which university is best for marketing in Malaysia in 2025?
Some of the best universities for studying marketing in Malaysia include Sunway University, Asia Pacific University (APU), and UOW Malaysia KDU University College. These top universities in Malaysia offer globally recognized programs and provide industry connections to enhance career opportunities in marketing.
2. Which Bachelor's degree is best for marketing?
For a solid marketing career, a Bachelor's degree in Marketing is ideal, but related programs like Bachelor’s in Digital Advertising, Journalism, or Film & Television can also be a good fit, depending on your interests. Courses such as BA (Hons) Marketing Management with Digital Marketing and Bachelor of Arts in Advertising and Branding are popular choices, offering a balance of theory and practical skills to prepare you for the competitive marketing field.
3. Are there Bachelor's degree courses in Marketing available online in Malaysia?
Yes, many universities in Malaysia offer Bachelor's degree courses in Marketing online, providing flexibility for students who prefer to study remotely. Programs like the Bachelor of Business (Hons) Marketing can be completed through online platforms, allowing students to balance their studies with other commitments.
+60142521561
