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Bachelor of Arts (Honours) in Digital Advertising
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, July, September |
| Tuition (Local students) | RM 102,200 |
| Tuition (Foreign students) | RM 104,600 |
Subjects
-
Art
-
Marketing
About
The Digital Marketing Institute (DMI), partnered with APU, is the gold standard in digital marketing accreditation, working to help today's marketers reach their full professional potential. DMI is the world's largest provider of Digital Marketing Courses, with a proven track record of improving digital professionals' skills to help them develop successful careers and promote continuous learning, thereby shaping the workforce of tomorrow.APU's Bachelor of Arts (Honours) in Digital Advertising degree is designed to provide you an advantage with the latest technologies associated with the Industrial Revolution 4.0.
The Bachelor of Arts (Hons) in Digital Advertising program is designed to provide students with:
- Comprehensive knowledge of digital advertising technologies, concept generation, and creative thinking to excel in industry and commerce.
- Skills to integrate design research, theoretical understanding, and practical studio projects, fostering contextual and experiential learning in a creative environment.
- Opportunities to develop expertise in advertising campaigns, focusing on creative thinking, strategy, planning, idea generation, integrated communications, art direction, and copywriting.
- Guidance from experienced faculty and industry professionals, along with industry placements and agency visits to enhance learning and career readiness.
Admissions
Intakes
Fees
Tuition
- RM 102,200
- Local students
- RM 104,600
- Foreign students
Estimated cost as reported by the Institution.
Application
- RM 150
- Local students
- RM 700
- Foreign students
Student Visa
- RM 2,400
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
| GENERAL REQUIREMENTS | |
| DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: | |
| STPM | • A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects. |
| A-LEVEL | • 2 Passes in A-Level. |
| UEC | • 5 Grade B’s in UEC. |
| MATRICULATION/ FOUNDATION | • A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00. |
| DIRECT ENTRY TO LEVEL 2 OF THE DEGREE: | |
| RELATED DIPLOMA |
• A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent.
|
| PORTFOLIO |
Note: Pass an Interview OR submission of Design Portfolio as required. |
Equivalent qualification and / or experience which is recognised by the Senate / institution.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
| ENGLISH REQUIREMENTS | |
|
INTERNATIONAL STUDENTS |
• IELTS : 5.5 |
Curriculum
DEGREE YEAR 1
- Introduction To Graphic Design
- Principles of Advertising
- Client Brief Concept
- Marketing Fundamentals, Consumer Behaviour and Creative Practice
- Creative Project
- Project Management
- Digital Illustration
- Fundamentals of Entrepreneurship
- ELECTIVE MODULES
- Motion Graphics
- Public Relations
DEGREE YEAR 2
- Social Media
- Professional Practice: Client & Agency Management
- Brand Strategy & Application
- Innovation Processes
- Advertising: Media Planning and Purchasing
- Creativity and Innovation
- Visual Culture
- ELECTIVE MODULES
- Web Design & Development
- Digital Film Production
- Digital & Experiential Advertising
- Packaging Design
INTERNSHIP (16 WEEKS)
DEGREE YEAR 3
- Integrated Marketing Communications
- Digital Advertising: Individual Professional Project
- Research Project Report
- Venture Building
- Persuasive Copywriting
- Digital Advertising Analytics
- Digital Advertising: Team Professional Project
- Intellectual Property Basics
- Exhibition Design
MQA COMPULSORY SUBJECTS*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Communication Skills
- Employee & Employment Trends
- Co-Curriculum