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BA (Hons) in Business Management with a Specialism in Digital Leadership
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, July, September, November |
| Tuition (Local students) | RM 99,800 |
| Tuition (Foreign students) | RM 104,600 |
Subjects
-
Business
-
Business, Management
About
APU's BA (Hons) in Business Management with a specialism in Digital Leadership degree is designed to provide you an edge with the latest technologies in line with the Industrial Revolution 4.0. This program is specifically designed to provide students with:
- The program provides an understanding of using digital resources to achieve business objectives strategically. It also emphasizes the importance of digital transformation and the role of managerial leadership in a disruptive digital marketplace.
- Opportunities to apply knowledge to solve business problems through a business's transformational journey include digital marketing, digital leadership, digital strategy, and digital execution.
- The modules allow students to develop employability skills in communication, problem-solving, and creativity. These skills prepare them to become effective managers and business leaders in an agile environment.
Admissions
Intakes
Fees
Tuition
- RM 99,800
- Local students
- RM 104,600
- Foreign students
Estimated cost as reported by the Institution.
Application
- RM 800
- Local students
- Data not available
- Foreign students
Student Visa
- RM 2,650
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
General Requirements
| DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: | |
| STPM | • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent. |
| A-LEVEL | • 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent. |
| UEC | • 5 Grade B’s in UEC with a Pass in Mathematics and English. |
| MATRICULATION/ FOUNDATION | • Passed Foundation programme (minimum CGPA of 2.0). |
| ENTRY TO LEVEL 2 OF THE DEGREE: | |
| DIPLOMA |
• Successful completion of the APU Diploma or |
*The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
English Requirements
|
INTERNATIONAL STUDENTS |
• IELTS : 5.5 |
Curriculum
Year 1 Common Modules:
- Introduction to Management
- Digital Thinking and Innovation
- Quantitative Skills
- Business and Communication Skills
- Fundamentals of Entrepreneurship
- People Management
- Accounting Skills
- Marketing
- Business Law
- Business Economics
Year 2 Common Modules:
- Behavioural Science in Organisation
- Innovation Process
- Business Ethics and Governance
- Critical Thinking in Management
- Business Research Methods
- Enterprise Resource Planning with SAP Platform
Specialised Modules
- E-Business Management
- Operations Management
- Leading Digital Business Transformation
- Digital Marketing
- E-Commerce
Elective Modules
- Managing Finance OR Financial Management
Intership (16 weeks)
Students will participate in a 16-week Internship or Industrial Training program to help them transition seamlessly from academic studies to the professional workplace.
Year 3 Common Modules
- Strategic Management
- Venture Building
- Asian Economics
Specialized Modules
- Digital Finance
- Digital Strategy and Analytics
- Contemporary Management
- Investigations in Business Management
- Global Marketing
- Digital Execution
- Business Management Project
Elective Modules
- Corporate Finance OR Building Customer Relationships
- Strategic Marketing Planning OR Innovation
Management and New Product Development
MQA Compulsory Subject
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculu