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Bachelor of Science (Hons) Business and Marketing
About
The Bachelor (Honours) in Business and Marketing program at AIMST University is an industry-focused program designed to develop essential marketing skills. Its primary goal is to prepare students for marketing in the digital era. The curriculum covers a wide range of marketing-related subjects, enhanced by case studies, projects, and industry-based training. These elements are tailored to shape students into skilled marketing professionals, equipping them to tackle the challenges of marketing in the age of Industry 4.0.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, October |
| Tuition (Local students) | RM 32,250 |
| Tuition (Foreign students) | RM 35,800 |
Subjects
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Business
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Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 32,250 | RM 35,800 |
| Miscellaneous fees | Data not available | RM 7,450 |
| Total estimated cost of attendance | RM 32,250 | RM 43,250 |
| Estimated cost per year | RM 10,750 | RM 14,417 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Any one of these:
STPM:
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Pass with at least Grade C (GPA 2.0) in any TWO subjects.
STAM:
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Pass with at least Grade Jayyid.
Matriculation or Foundation:
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Pass with at least CGPA of 2.00.
Diploma (Level 4, MQF):
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Pass with at least CGPA of 2.00.
Advanced Diploma (Level 5, MQF):
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Pass with at least CGPA of 2.00.
Other Qualifications:
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Will be assessed and referred for approval on a case-by-case basis.
Additional Requirements:
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A pass in English and Mathematics at SPM level or equivalent qualifications.
Curriculum
Year 1 Modules
Core Subjects:
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Economics
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Principles of Management
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Elements of Accounting
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Foundation of Marketing
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Essentials of Business Communication
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Financial Management
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Organizational Behaviour
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Business Statistics
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Entrepreneurship
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Operations Management
Elective Subjects:
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1 Elective Subject*
Year 2 Modules
Core Subjects:
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Marketing Planning & Management
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Business Ethics
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Consumer Behaviour
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International Business
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Digital Marketing
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Retail Management
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Sales Management
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Business and Cyber Law
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International Marketing
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Managerial Economics
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Business Research Methods
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Human Resource Management
Elective Subjects:
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1 Elective Subject*
Year 3 Modules
Core Subjects:
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Marketing Research
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Integrated Marketing Communication
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Strategic Management
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Management Information System
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Project / Seminar in Business and Marketing
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Business Analytics
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Industrial Training
Elective Subjects:
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1 Elective Subject*