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Bachelor of Communication (Hons) Public Relations
About
The Bachelor of Communications (Hons) Public Relations program at UOW Malaysia’s Glenmarie campus prepares students for a successful career in public relations (PR) by providing a strong foundation in PR theories, strategies, and research, both locally and globally.
Building success on relationships that matter.
This program offers the ideal blend of theory and practice. It is the first of its kind in Malaysia, designed to provide students with a strong foundation in the Public Relations industry, both locally and internationally. The program equips students with essential knowledge, competencies, and research skills, preparing them to thrive in the dynamic PR industry worldwide.
Graduates can pursue various roles in PR and communications, including:
- Account Manager
- Brand Manager
- Campaign Director
- Communications Specialist
- Content Writer
- Event Management Manager
- Journalist
- PR & Marketing Consultant
- Social Media Strategist
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, June, September |
| Tuition (Local students) | RM 78,845 |
| Tuition (Foreign students) | RM 93,120 |
Subjects
-
Mass Communication & Media
-
Public Relations
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 78,845 | RM 93,120 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | RM 78,845 | RM 93,120 |
| Estimated cost per year | RM 26,282 | RM 31,040 |
Miscellanous fees explained
Foreign students
| Description | Amount |
|---|---|
|
EMGS fee
This is the international student visa fee. |
RM 2,350 |
|
Performance Assurance Fee
(refundable)
The payment is to be made in the first semester and is refundable with the condition that the entire program is completed at UOW Malaysia. The Performance Assurance Fee will be forfeited if the student fails to complete the entire program. |
RM 3,000 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
STPM / GCE A Levels: 2 Principal Passes.
UEC: 5 Credits (5Bs), including a Credit in English.
Diploma: Pass with a minimum CGPA of 2.00.
Foundation Studies: Pass.
In addition to the above, students must have obtained a Credit in English at SPM level or its equivalent.
English Requirements
Local Students: Band 4 in MUET.
International Students:
- IELTS: Band 5.5 or
- TOEFL: Minimum score of 46 (IBT) or 8 (Essentials-Online)
- Cambridge English: 160
- PTE Academic: 51
Note: If English language requirements are not met, students must take additional English modules at UOW Malaysia.
Curriculum
YEAR 1:
- Public Relations Writing
- Introduction to Corporate Communication
- Introduction to Mass Communication
- Media Relations
- Corporate Writing
- Communication Theories
- Public Relations Campaign Skills: Theory & Strategy
- Oral Communication
- Writing and Referencing
YEAR 2:
- Digital Public Relations
- Communication Law
- Public Relations Management
- Public Opinion and Activism
- Feature Writing and Public Relations
- Specialised Public Relations
- Fundraising and Public Relations
- Crisis Communication and Management
- International Public Relations
- Professional Development & Leadership Skills
- Research Methodology
YEAR 3:
- Financial Public Relations
- Final Year Project (Part 1 & 2)
- Public Relations Consultancy
- Electives (Choose 2):
- Event Management
- Principles of Advertising
- Principles of Marketing
- Intercultural Communication
- Integrated Marketing Communication
- Media, Culture and Society
- Internship
MPU:
- Hubungan Etnik (Malaysian Students)
- Tamadun Islam dan Tamadun Asia (Malaysian Students)
- Pengajian Malaysia 3 (International Students)
- Bahasa Melayu Komunikasi 2 (International Students)
- Entrepreneurship
- Integrity and Anti-Corruption
- Global Social Responsibility
- Bahasa Kebangsaan A*
Note: Bahasa Kebangsaan A is compulsory for all Malaysian students:
- Without a credit in SPM Bahasa Malaysia.
- Without SPM Bahasa Malaysia (for students from UEC, O Level, or other equivalent programs).