BA (Hons) Marketing

• GCSE: For all applicants, Grade C or above, or Grade 4 under newly reformed GCSE grading, in English Language and Mathematics, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
• A-level subjects: No specific subjects required. Points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of two A-Levels.
• EDEXCEL (BTEC) Diploma: No specific subjects required.
• Access: Achievement of the Access to HE Diploma; to include 30 level 3 credits at merit.
• Baccalaureate IB: No specific subjects required.

English Language Requirement:

• If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language Requirements such as the International English Language Test (IELTS) overall score of 6.0 with 5.5 in each component.

Year 0 (Foundation Year)

• Becoming a Professional
• Introduction to Organisations, Enterprise and Management 
• Economics and Accounting for the Real World
• Introduction to Law in a Social, Business and Global ContextYear 1

The first year provides a foundation for the development of the knowledge, skills and attributes necessary for your future success.

• Meeting the Management Challenge (Marketing, Events and Tourism)
• Understanding Business and Financial Information (Marketing, Events and Tourism)
• Understanding the Business and Economic Environment (Marketing, Events and Tourism)
• Understanding Organisations and People (Marketing, Events and Tourism)
• Understanding the Market Process for Marketing, Events and Tourism
• Engaging in Critical Business Enquiry (Marketing, Events and Tourism)

Year 2

In the second year, you will study core marketing modules and you will develop your research and enquiry skills.

• Consumer Behaviour and Professional Practice
• Financial Aspects of Marketing, Events and Tourism
• Principles and Practice of Marketing
• Methods of Enquiry (Marketing, Events and Tourism)
• Managing Business Processes (Marketing, Events and Tourism)
• Integrated Marketing Communications

All students are encouraged to spend their third year on placement and the curriculum in the second year provides support for the process of securing the marketing related placement.

Final year

The final year will include a major project, modules which require the integration of the knowledge gained in the earlier years of study and the ability, through choice of optional modules, to focus on particular areas of interest. The final year curriculum also includes a focus on managing change, both in organisational terms and in terms of your own career.

• Final Year Project: choice of Critical Business Enquiry or Enterprise Project or Work-based Enquiry Project or Business Project
• Contemporary Issues in Marketing
• Brand Management

Plus three optional modules from the list below OR two if a Study Year Abroad (SYA) or Placement Year has been completed:

Optional modules

• Interactive and Digital Marketing
• Key Account Management
• Strategic Management
• Global Marketing Management
• Events and Festivals Management
• Marketing Services