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MSc Marketing
Course overview
| Qualification | Master's Degree |
| Study mode | Full-time |
| Duration | 9 months |
| Intakes | September |
| Tuition (Local students) | RM 74,416 |
| Tuition (Foreign students) | RM 120,297 |
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Admissions
Intakes
Fees
Tuition
- RM 74,416
- Local students
- RM 120,297
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- A good honours degree from a recognised university.
Note: We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.
Curriculum
Compulsory Modules
- Marketing Analysis & Research
- Marketing Strategy
- Integrated Marketing Communications
- Advanced Marketing Seminars
- Understanding Consumer Behaviour
- Dissertation (Marketing)
Optional Modules (choose 5)
- Accounting for International Managers
- Entrepreneurship: New Venture Development
- Internet Marketing in the Information Society
- Principles of International Business
- The Creative Organisation
- Tourism and Marketing
- Advertising & Consumer Psychology
- Event Management
- Brand Design
- Consumption, Markets & Culture