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BA(Hons) Retail Marketing Management
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time, Part-time |
| Duration | 3 years |
| Intakes | January, September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | RM 178,760 |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- RM 178,760
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Related qualifications accepted by the university
English Language Requirements:
- IELTS: 6.0 (with at least 5.5 in each component)
- GCSE / IGCSE / O level English：Grade C
- Trinity College London (ISE)：ISE II pass
Curriculum
Year 1
- Contemporary Business Management and Organisation
- An Introduction to Marketing in the 21st Century
- Business Research and Practice
- Essentials of Human Resources
- Principles of Business Finance and Economics
- Business Sectors
Year 2
- Applied Research and Analysis
- Human Resource Management and Development
- Management Accounting and Decision Making
- Marketing and Consumer Behaviour
- Retail Enterprise and Operations
- Visual Merchandising
Sandwich placement
- The University of Cumbria Business School Sandwich Placement
Year 3
- The Independent Project
- Strategic Leadership, Innovation and Change Management
- Multi-Channel Retailing
- Retail Brand Management
- Retail Management and Globalisation