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Bachelor of Communication (Hons) Advertising
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, June, October |
| Tuition (Local students) | RM 48,500 |
| Tuition (Foreign students) | RM 65,750 |
About
Advertising is a form of marketing communication with the aim to sell a product or service for a profit by stimulating the market’s demand for it. Advertising may communicate with the mass market or targeted audience through the use of different media outlets, communication tools or new technologies. Advertising is evolving from a one-way form of marketing communication to one that is highly interactive and personal through the use of new and developing technologies. Such technologies results a higher level of cost efficiency and effectiveness.
The Bachelor of Communication (Hons) Advertising will nurture students into a well-rounded professional in the field of advertising. Students will learn to apply the conceptual and practical aspects of advertising, make use of available communication tools and new technologies as well as being well versed in the process of advertising from conceptualizing and visualizing to planning, designing, copywriting, programming, communicating etc. Well-rounded advertising professionals are sought after by all sectors of commerce and industry.
Admissions
Intakes
Fees
Tuition
- RM 48,500
- Local students
- RM 65,750
- Foreign students
Estimated cost as reported by the Institution.
Application
- RM 100
- Local students
- RM 600
- Foreign students
Student Visa
- RM 2,400
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- STPM with minimum 2 Principal Passes in the relevant subjects
- A-Levels with minimum 2 passes in the relevant subjects
- South Australian Matriculation (SAM) with a Tertiary Entrance Rank of 70 and Grade B in 2 of the relevant subjects
- Canadian Pre-University (CPU) with an average of 70% in 6 of the relevant subjects
- Unified Examination Certificate (UEC) with Grade B in 6 of the relevant subjects
- Foundation in Arts, Universiti Tunku Abdul Rahman (UTAR)
- Foundation in Science, Universiti Tunku Abdul Rahman (UTAR)
- Foundation in other Institution of Higher Learning
- Marticulation Certificate, Ministry of Education
- Diploma Kolej Tunku Abdul Rahman (KTAR)
- Diploma in other Institution of Higher Learning
- Other equivalent qualification
Curriculum
Year 1:
- Advertising Copy Writing
- Communicative English
- Design Fundamentals
- English for Mass Communication
- Introduction to Advertising
- Introduction to Mass Communication
- Media Planning
- Multimedia Tools for Advertising
Year 2:
- Brand Management
- Co-Curriculum
- Communication Research Methods
- Communication Technology
- Communication Theories
- Creative Strategy for Advertising
- Integrated Marketing Communication
- Internet Advertising
- National Language / Other Languages
- Project
- Public Speaking
Year 3:
- Advertising and Society
- Communication Law
- Industrial Training
- Media Ethics
- Portfolio
- Project
- Thinking Techniques