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Bachelor of Business Administration in Marketing (Hons)
About
The programme is designed to produce graduates with a globally recognized marketing degree, equipped with strong marketing, business, and entrepreneurial skills. It emphasizes innovation, critical thinking, leadership, teamwork, and ethical practices, while fostering a commitment to lifelong learning and a balance between national identity and global perspective.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, July, September |
| Estimated cost per year (local) | RM 39,000 |
| Estimated cost per year (foreign) | RM 50,700 |
Subjects
-
Business
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 39,000 | RM 50,700 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | RM 39,000 | RM 50,700 |
| Estimated cost per year | RM 13,000 | RM 16,900 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Entry Level and Requirements
For Local Students
- A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects* and a pass in Mathematics and English at SPM;
- OR
- A pass in STAM with at least Grade Jayyid and a pass in Mathematics and English at SPM; OR
- Matriculation or Foundation with at least CGPA of 2.00; OR
- A Diploma (Level 4, MQF) with at least CGPA of 2.00; OR
- Pass Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 and the program must get Full Accreditation (FA) by MQA or others Accreditation bodies that had been recognized by government of Malaysia and according to approval by UniKL Senate
For International Students
- Students must complete 12 years of schooling and obtain a general pass in their High School Certificate,
- A-levels or equivalent with min Grade C (60%) in any 2 subjects and pass (50%) in Mathematics and English in their Secondary School or O-level.
- IELTS 5.5 or equivalent
Curriculum
Semester 1
- Writing for Academic Purposes
- Principles of Economics
- Principles of Management
- Financial Accounting
- Business Mathematics
- Business Communication
Semester 2
- Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia*
- Business Ethics and Corporate Governance
- Foreign Languages 1
- Co-Curriculum
Semester 3
- Retail Management
- Finance I
- Principles of Marketing
- Organisational Behaviour
- Tamadun Islam & Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2**
- Business Statistics
Semester 4
- Advertising&Promotion Strategy
- Consumer Behavior
- Management Information System
- Business Law
- Technopreneurship
- Elective 1
Semester 5
- Hubungan Etnik / Pengajian Malaysia 3**
- E-Marketing
- Innovation Management
- Foreign Languages 2
Semester 6
- Retail Merchandising Management
- Customer Relationship Management
- Marketing Strategy
- Marketing Management
- Elective 2
- Elective 3
Semester 7
- Sales Management
- Pricing Strategy & Tactics
- Marketing Channels Management
- Marketing Research
- Personal selling
- Elective 4
Semester 8
- Seminar
- Elective 5
- Elective 6
Semester 9
- Internship
Electives
- Human Resource Management
- Small Business Management
- Strategic Management
- Creative Problem-Solving
- Operation Management
- Supply Chain Management