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Master In Strategic Communication
About
The Master in Strategic Communication programme at UCSI University equips graduates with the ability to apply theoretical knowledge in strategic, digital, and marketing communications to solve complex problems. It focuses on how organizations communicate strategically across governmental, non-governmental, and corporate sectors, especially in the context of digitalization and globalization. The programme also explores internal and external communication strategies and how they shape leadership practices within and across organizations.
Key facts
| Qualification | Master's Degree |
| Study mode | Full-time, Part-time |
| Duration | 1 year |
| Intakes | January, June, October |
| Tuition (Local students) | RM 35,980 |
| Tuition (Foreign students) | RM 54,300 |
Subjects
-
Communication, Media
Duration
1 year
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 35,980 | RM 54,300 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | RM 35,980 | RM 54,300 |
| Estimated cost per year | RM 35,980 | RM 54,300 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- A bachelor’s degree with minimum CGPA of 2.75 or equivalent, as accepted by the HEP Senate OR
- A bachelor’s degree or equivalent with minimum CGPA of 2.50 and not meeting CGPA of 2.75, can be accepted subject to rigorous internal assessment OR
- A bachelor’s degree or equivalent not meeting CGPA of 2.50, can be accepted subject to a minimum of 5 years working experience in relevant field
Note: Candidates without a Bachelor's degree OR qualification in the related strategic communication fields OR with a minimum of 5 years relevant working experience must take these two out of three bridging courses, as stipulated by the MQA:
- Introduction to Mass Communication
- Introduction to Public Relations
- Brand Communication
English Language Requirements
For Local & International Students:
As the medium of instruction for all postgraduate programmes at UCSI University is the English Language, applicants must meet one of the following requirements to gain admission:
- IELTS: Band 6.0
- TOEFL IBT: 60
Curriculum
Core Courses
- Theories and Concepts in Media and Communications
- Methods of Research in Media & Communications
- Critical Approaches to Strategic Communications
Electives (Select two)
- Corporate Communications
- Statistics in Strategic comm
- Big Data Analytics
- Crisis Communication
- Strategic Communication in Practice: Professional Perspectives
- Social Media Marketing Strategies