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EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

+60142521561

EasyUni Sdn Bhd

Level 17, The Bousteador No.10, Jalan PJU 7/6, Mutiara Damansara 47800 Petaling Jaya, Selangor, Malaysia
4.4

(43) Google reviews

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Bachelor of Mass Communication (Hons) (Public Relations and Marketing)

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes February, April, September
Tuition (Local students) RM 110,642
Tuition (Foreign students) RM 130,710

About

Our Bachelor of Mass Communication (Honours) in Public Relations and Marketing program emphasizes public relations (PR) and events while also providing in-depth knowledge of marketing communication. Joining this program will allow you to build the skills and competence required to design, strategize, and execute effective marketing initiatives.

Admissions

Intakes

Fees

Tuition

RM 110,642
Local students
RM 130,710
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).

Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.

 

Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

 

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

 

Sijil Tinggi Persekolahan Malaysia (STPM)

CC

 

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

(Note: Candidates without a Grade ‘B’ in UEC English may be admitted if the candidate has a credit in English at SPM or equivalent)

 

A Levels

Min. DD (2 subjects)

South Australian Matriculation (SAM) / SACE International

Min. ATAR 55

 

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

 

International Baccalaureate (IB)

Min. 24 points in 6 subjects

 

Monash University Foundation Year (MUFY)

50%

 

Other Qualifications

  • Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or
  • Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or
  • Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required)
  • Pass Matriculation from an institution recognised by MOHE; or
  • Any other equiv. qualification recognized by M'sian Government.
  • Application via APEL A is allowed. For the requirements please refer to the index page.

Curriculum

Common Core

  • Introduction to Mass Communication 
  • Visual Communication 
  • Intercultural Communication 
  • Communication Theory
  • Innovative Media 
  • Media Writing 
  • Media Analytics 
  • Research Methods
  • New Media and Society
  • Public Relations Principles 
  • Promotional Writing 
  • Publicity and Media Relations 
  • Crisis Management 
  • Organisational Communication 
  • Introduction to Management
  • Principles of Marketing
  • Consumer Behaviour
  • Relationship Marketing 
  • Media Law and Ethics 
  • Final Project
  • Research Project
  • Professional Media Workshop 
  • Public Relations Consultancy
  • Internship

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