+60142521561
Business Administration - Marketing
Course overview
| Qualification | Advanced Diploma |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, September |
| Tuition (Local students) | RM 38,022 |
| Tuition (Foreign students) | RM 142,207 |
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Admissions
Intakes
Fees
Tuition
- RM 38,022
- Local students
- RM 142,207
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Canada & USA: High school diploma and transcript, or equivalent.
- British education system: General Certificate of Education showing passes in six (6) academic subjects (including English) at the Ordinary level.
- Caribbean countries (English): High school diploma and transcript, or equivalent.
- West Africa (Nigeria, Ghana, etc.): WAEC (or NECO) transcript with online verifying scratch card number and PIN required.
- South Asia (India, Pakistan, Bangladesh, Nepal, Sri Lanka, etc.): High school diploma and Grade 12 transcript. IELTS 5.5 with no band lower than 5.0, or TOEFL paper-based test (PBT) score of 500, or internet-based test (iBT) score of 61, or computer-based test (CBT) score of 173.
- Other regions (English proficiency test required)
- High school diploma/graduation certificate and transcript or equivalent in original language and English translation.
English proficiency requirement:
- TOEFL iBT 61 with no band lower than 15, or PBT score of 500, or CBT score of 173 / IELTS 5.5 with no band lower than 5.0
Curriculum
Semester 1
- Accounting Concepts I
- Introduction to Canadian Business
- Macroeconomics
- Mathematics of Personal Finance
- Introduction to Human Resources
- Business Communications 1
- Introduction to Word-Processing Software
- Introduction to Presentation Software
Semester 2
- Accounting Concepts II
- Microeconomics
- Introduction to Canadian Marketing
- Choose an Elective
- Statistical Concepts
- Business Communications 2
- Spreadsheeting 1
Semester 3
- Program and Event Planning
- Multimedia Sales Presentations
- Advertising Management
- Supply Chain Management
- Techno Marketing
- Choose One General Education Course
Semester 4
- Organizational Behaviour
- Marketing Research
- Marketing Research Projects
- Marketing Management
- Choose One General Education Course
- Marketing Design Technologies
Semester 5
- Business Law
- Merchandising Management
- Marketing Cases
- Consumer Behaviour
- Strategic Marketing Management
- Business Operations I
Semester 6
- Logistics Management
- Applied Marketing Simulation
- Internship Preparation and Assessment
- Internship
- Global Marketing Environments
- Sports & Event Marketing
- Sales Negotiations & Ethics