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Master of Business Administration (Marketing)
Course overview
| Qualification | Master's Degree |
| Study mode | Part-time |
| Duration | 2 years |
| Intakes | January, May, September |
| Tuition (Local students) | RM 36,590 |
| Tuition (Foreign students) | RM 59,940 |
About
The Master of Business Administration in Marketing will focus on business and organisations within the context of marketing, examining how marketing can help develop a competitive edge for a company in today’s challenging environment. Students will be exposed to the future of marketing in terms of trends and modern practices that affect the competitiveness of organisation.
This programme aims to introduce innovative business understanding that integrates cutting-edge research and practice across all key business areas to cater and adapt to the ever-competitive industry.
It also enables students to develop key leadership skills such as communications, team working, and problem-solving. The Master of Business Administration in Marketing is grounded in principles that underpin businesses today and will equip students with a fresh strategic approach to the issues managers encounter.
Admissions
Intakes
Fees
Tuition
- RM 36,590
- Local students
- RM 59,940
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
Bachelor’s Degree – with min. CGPA of 2.5
IELTS 6.0
All applications will be individually assessed
Curriculum
| Modules | Subject Areas |
|---|---|
| Global Brand Strategy | Product and Brand Management International Marketing |
| Global Economic Management | Economics for Managers Managing the International Economy Research Methodology |
| Consumer Behaviour and Quality Management | Consumer Behaviour Operations and Quality Management |
| Integrated Business Leadership | Marketing Management Strategic Management Organizational Behaviour |
| Research Project | Master’s Project |