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Bachelor of Business Management (Hons)
About
The Bachelor of Business Management (Honours) at SEGi University is a premier programme designed to develop adaptable and skilled business leaders. With a strong focus on management competencies, this programme provides students with a comprehensive understanding of key business disciplines, preparing them for dynamic career opportunities.
Students enrolled in this programme earn a full SEGi University qualification, identical to that of full-time students, while gaining valuable networking opportunities with peers from diverse backgrounds. To further personalise their education, students can choose from five specialised areas: General Management, Human Resource Management, Financial Management, Digital Marketing, and Business Analytics. Each specialisation offers in-depth knowledge and practical skills tailored to industry needs.
SEGi University integrates real-world industry experience into the classroom through its ‘Industry into Classroom’ initiative, allowing students to engage in hands-on projects under the mentorship of academic and industry experts. Additionally, the programme provides a unique opportunity for students to earn dual-award degrees from both SEGi University and the prestigious University of Central Lancashire (UCLan), significantly enhancing global employability.
Accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, this programme opens doors to a wide range of career paths in business management, human resources, marketing, finance, and analytics, equipping graduates with the skills to excel in competitive industries.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time, Part-time |
| Duration | 3 years |
| Intakes | January, May, September |
| Tuition (Local students) | RM 58,375 |
| Tuition (Foreign students) | RM 60,375 |
Subjects
-
Business, Management
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | RM 58,375 | RM 60,375 |
| Miscellaneous fees | RM 8,000 | RM 25,550 |
| Total estimated cost of attendance | RM 66,375 | RM 85,925 |
| Estimated cost per year | RM 22,125 | RM 28,642 |
Miscellanous fees explained
Foreign students
| Description | Amount |
|---|---|
| International Admin Fee | RM 6,800-RM 8,640 |
| Registration Fee | RM 500 |
| Enrolment Fee | RM 5,760 |
| Visa Renewal Fee | RM 1,000-RM 4,000 |
| Facilities Fee | RM 1,275-RM 25,000 |
| Security Deposit (refundable) | RM 300 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- STPM with a minimum. Grade C (CGPA 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualifications
- STAM with a minimum. grade of Jayyid, and a pass in Mathematics and English at SPM level
- Any Diploma or Advanced Diploma (Level 4 or 5, MQF)
- Matriculation/Foundation qualification with a minimum. CGPA of 2.00 out of 4.00, or any equivalent qualifications
English Proficiency Requirements (International students):
- IELTS score of 5.5 OR its equivalent
NOTE: The requirement to pass Mathematics and English subjects at SPM level for STPM and STAM candidates can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievements. English proficiency requirement The English proficiency requirement is exempted for international students if:-
- The student has an academic qualification from an institution where English is used as a medium of instruction OR
- The student is from a country where English is an official language
Curriculum
Year 1:
- Personal Development & Communication Skills
- Quantitative and Statistical Methods
- Principles of Economics
- Business Management
- Financial Accounting 1
- Global and Applied Economics
- Consumer Behaviour
- Innovative & Creative Skills in Business
- Understanding Markets and Consumers
Year 2:
- International Business
- Managing Organisation
- Customer Relationship Management
- Financial Management 1
- Business Law
- Negotiations & Conflict Management
- Digital Business
Year 3:
- Business-Government Relations
- Management Accounting
- Entrepreneurship
- Strategic and Change Management
- Business Research Project
- Research Methodology
Electives(Choose 4 out of 5 courses):
- Innovative Technology and Systems
- Business Communication
- Introduction to Strategic Management
- Environmental Management and Technology
- Business Ethics
Specialisations:
General Management
- Operation and Quality Management
- Human Resource Management 1
- Corporate Finance
- Corporate Strategy
- International Finance: Markets & Management
Human Resource Management
- Human Resource Management 1
- Human Resource Management 2
- Re-sourcing of Human Resource 1
- Re-sourcing of Human Resource 2
- Employment Relations
Digital Marketing
- Relationship Marketing in the Digital Age
- Digital Marketing Communication and Advertising Practices
- Marketing Principles, Directions and Applications
- Planning for Media, Direct and Online Marketing
- Critical Issues and Innovative Digital Marketing
Financial Management
- Financial Management 2
- Corporate Finance
- International Finance: Markets & Management
- Investment Decision
- Financial Auditing
- Financial Reporting
Business Analytics
- Analytics Approaches for Business Decisions
- Business Data Modelling
- Econometrics for Business
- Enterprise Analytics
- Forecasting Techniques and Application for Business