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BSc (Hons) Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | September |
| Tuition (Local students) | RM 151,071 |
| Tuition (Foreign students) | RM 193,035 |
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Admissions
Intakes
Fees
Tuition
- RM 151,071
- Local students
- RM 193,035
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- GCSE: Maths and English Language grade C plus A level/AS level: 280 points (including a minimum of 160 points from two A levels or a double award).
- 14-19 Diplomas: accepted.
- Other combinations and non-A level qualifications considered.
Curriculum
Year 1
Core modules
- Business Accounting
- Economics for Business
- Entrepreneurial Thought and Action
- Introduction to Marketing
- Organisational Behaviour
Optional modules
- English for Academic Purposes
- French 1
- French 2
- French 3
- French Advanced 1
- German 1
- German 2
- Information for Business Decisions
- International Communications
- Mandarin Chinese 1
- Mathematics for Business
- Spanish 1
- Spanish 2
- Spanish 3
- Spanish Advanced 1
- The Tourism Industry
Year 2
- Advertising Brand Management and Marketing Communications
- Buyer Behaviour and Relationships
- Digital Marketing
- Marketing Research
- New Product Development and Marketing Planning
Year 3
- Contemporary Issues in Marketing
- Dissertation
- International Marketing
- Strategic Marketing Management